Marketing Head

The Offer

• Fully remote, similar time-zone, stable job at a 20 year old Australian Company
• Top-Rated Product, Significant Advertising Budget, Outstanding NPS Score
• First Mover Advantage, Large Market Potential, Team Building Opportunity

The Job

ROLE OBJECTIVES

This performance profile aims to attract a Marketing Lead at Smile with a proven track record for leading high-performing marketing teams, developing and executing successful marketing strategies that drive sales growth, enhance member retention, refine brand positioning, and ensure consistent messaging across all touchpoints.

The role includes leveraging artificial intelligence tools and data analytics to optimize marketing performance to scale.

Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.

This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b / w 8 am-5 pm GMT+10 (Brisbane, Australia)

AMAZING REASONS TO WORK WITH SMILE

• 100% Remote : Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position : Secure a stable and consistent work schedule.
• Similar Time Zone : Work seamlessly with a team in a compatible time zone.
• Established Company : Join a nearly 20-year-old successful & growing organisation.
• National Presence : Be part of a national Australian company with a very strong balance sheet.
• Top-Tier Leadership & Team : Collaborate with 'A' leadership and 'A' players, including a successful Australian / Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture : Thrive in a positive and supportive work environment with a long-serving team.
• Attractive Salary : Receive a healthy annual salary.
• Team Building Opportunity : Create your marketing team with robust support from top-notch leadership.
• Recruitment Budget : Access the necessary budget to hire 'A' players.
• Significant Advertising Budget : Utilise a 7-figure (AUD) advertising budget, with the potential to increase to 8 figures based on performance
• Large Market Potential : Tap into a 9-figure total addressable market, comparable to the USA.
• Outstanding NPS Rating : Smile (Division 4) boasts an NPS rating of 75.72%.
• Top-Rated Product : Smile is the top-rated dental cover, praised by 4,300+ online reviews.
• First Mover Advantage : Capitalise on Smile (Division 4)'s first mover advantage with no competition.

KEY PERFORMANCE INDICATORS

• Sales Growth : Achieve or exceed annual new member growth targets for both Retail (68% YOY) and Corporate Dental Cover (263% YOY).
• Retention Rates : Maintain or exceed member retention rate goals for Retail (85%) and Corporate (90%) dental cover.
• Positioning & Messaging : Ensure consistent brand positioning and messaging across all marketing channels.
• Team Growth & Engagement : Successfully recruit and onboard 5-10 new team members within specified timelines.
• Campaign Effectiveness : Increase conversion rates and lead generation metrics to achieve our aggressive growth goals.
• Budget Efficiency : Proactively manage an increasing budget tied to your ability to hit ROI targets tied to CAC and LTV targets.

KEY RESPONSIBILITIES

• Develop and implement quarterly marketing plans aligned with business goals.
• Work with company leadership to proactively report on team performance vs targets
• Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
• Refine brand positioning and messaging to ensure consistency across all touchpoints.
• Lead the development & implementation of targeted campaigns that resonate with our target audience(s).
• Innovation & Embracing AI opportunities
• Recruit and onboard new team members to drive marketing initiatives.
• Set clear goals and KPIs for individual team members and functions.
• Foster a culture of motivation, collaboration & continuous improvement within the team.
• Implement data-driven decision-making processes to drive continuous improvement.
• Allocate & prioritise marketing budgets effectively to maximise ROI.
• Manage resources efficiently to support campaign execution & optimisation.

The Profile

REQUIREMENTS

This FULL-TIME ROLE will only suit someone who also meets the following requirements :

• Proven experience leading B2C Marketing building and leading teams.
• The references provided in your application show a passion for excelling in all they do.
• Has extensive experience and evidence of achieving exceptional results in Marketing Management
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English to effectively liaise with stakeholders in the region
• Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

The Employer

Our client is a dynamic national organisation that is based in Australia and was founded in 2006. It is powered by a talented and dedicated team.

Our client consists of 5 divisions, including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover.

They have 4,000+ Dentists, 12,000+ Support Teams, 1,000+ locations, and nearly 1.1M Members nationally. Our client is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission-focused team.