Senior Director of Customer Engagement and Activation (Retention Division)
Location : Remote : MA, United States
Hi there!
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
We are Semrush, a global IT company developing our own product a platform for digital marketers. New stars are born here, so don’t miss your chance.
Customer Engagement Strategy
- Develop and implement a comprehensive customer engagement strategy across all customer segments, ensuring alignment with company objectives and growth initiatives.
- Lead advanced data analytics initiatives to extract actionable insights that guide key decision-making processes, ensuring a customer-centric approach is embedded in the company’s overall growth strategy.
- Develop the enablement roadmap for key technology, training, operational processes, and reporting needs to maximize productivity and success for the team.
- Create executive-level storytelling presentations, simplifying complex findings and concepts to drive action and informed decision-making across the leadership team.
- Leverage all actionable insights and data to inform customer success strategies and share findings across different business areas to drive alignment and enhance performance.
- Drive global programs, customer advocacy, and scaled customer success initiatives to enhance customer retention and satisfaction, ensuring a consistent and seamless customer experience.
- Design a sophisticated customer engagement framework that empowers CSMs and customer success teams to deliver incremental value throughout the customer journey via tailored playbooks and workflows.
- Lead the development of detailed customer journey maps that identify critical touchpoints, moments of truth, points of friction, and uncover additional opportunities to increase engagement and retention.
- Leverage customer behavior and retention data to prioritize opportunities that help drive engagement and retention.
- Play a critical role in shaping the strategy for all customer interactions, engagement, and lifecycle management to create impactful and positive customer outcomes.
Operational Excellence
- Hire, lead, and develop a high-performing cross-functional team to support Semrush’s next phase of growth, fostering a culture of collaboration, innovation, and measurable results.
- Partner with Sales, Marketing, Product, and other teams to optimize the customer experience, ensuring alignment and collaboration across all functions to drive operational excellence.
- Champion continuous process improvements, cost optimizations, and operational efficiencies to enhance overall customer experience, in collaboration with the Customer Operations team.
- Manage the end-to-end lifecycle of strategic initiatives, including research, business case development, program design, and stakeholder engagement, to drive impactful customer engagement strategies.
J-18808-Ljbffr
6 days ago