Senior Media Manager, Paid Social

Job Description

POSITION SUMMARY

Provide social media team leadership within Platform by applying expertise in all social media principles to a client’s business.

Works with overarching Strategy team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners and buyers while fostering integration / communication across all departments and partner agencies.

PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

KEY RESPONSIBILITIES

• Guide and drive social media strategies for designated client account(s) and help to set overall objectives
• Build, maintain and grow client relationships and client business
• Oversee, author and / or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
• Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements
• Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer
• Facilitate and document consistent QA of all campaign builds and plan adjustments
• Lead client presentations and be the primary point of contact for key clients
• Build and maintain relationships with social media publishers and internal agency counterparts
• Understand and adopt new social media trends and / or processes for clients and for Platform
• Manage the scheduling, posting, tracking advertising and compiling performance reports
• Provide direction as needed for improving campaign performance through optimization and / or implementing new features and strategies
• Lead regular check-ins on campaign performance and track against KPIs
• Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process
• Maintain knowledge of current social media landscape and provide training / mentorship to junior team members
• Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and / or measurement
• Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback
• Participate in Management Training Programs; using learned leadership skills to develop self and team
• Accurate and timely reporting of billable and non-billable time

Qualifications

QUALIFICATIONS

• Experience analyzing social data and market research
• Experience with direct-to-consumer campaigns
• Leadership and managerial skills, should be a role model and mentor to the junior staff
• Self-starter, with planning and organizational skills and the ability to work with minimal direction
• Strong time-management and organizational skills
• Solid communication and negotiation skills
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors

REQUIREMENTS

• 2-3 years experience in media, advertising, or related field
• Bachelor’s degree in related field or equivalent work experience
• Expertise with social platform campaign management (across multiple platforms) and ad serving technology (i.e. IAS, Double Click DART, Atlas DMT)
• PC device proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Media math and / or basic accounting principles; basic statistical analysis experience is a plus
25 days ago