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Director Of Operations
Director Of OperationsSonic Realty • Dearborn, MI, US
Director Of Operations

Director Of Operations

Sonic Realty • Dearborn, MI, US
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Job Description

Job Description

Sonic Realty® is revolutionizing the real estate industry with a focus on high-quality lead generation and agent success. Our mission is to provide agents in our network with exceptional support and leads, and create a seamless process from lead generation to closing. As part of the Sonic Family of Companies, Sonic Realty® is a forward-thinking, innovative brokerage built on efficiency, transparency, and results.

Position Overview

The Director of Operations will drive the growth of Sonic Realty® by overseeing lead generation efforts, managing Inside Sales Agents (ISAs), and recruiting real estate agents to our network. This role is central to ensuring a steady flow of high-quality leads and the effective conversion of those leads into closed transactions. The ideal candidate is a results-driven leader with a proven track record in sales, operations, and team management.

Compensation :

$60,000 - $75,000 yearly

Responsibilities :

1. Lead Generation and Management

  • Oversee all lead generation activities, ensuring a steady pipeline of high-quality leads for agents.
  • Manage ISAs to maximize lead conversion rates through proper scripting, follow-up strategies, and performance tracking.
  • Collaborate with marketing to optimize ad campaigns, CRM systems, and lead distribution workflows.

2. ISA Team Oversight

  • Recruit, train, and manage a team of ISAs to ensure consistent performance.
  • Monitor and analyze ISA performance metrics to identify areas for improvement and optimize lead conversion.
  • Develop and implement processes to ensure leads are nurtured and effectively handed off to agents.

    • 3. Agent Recruitment and Development

  • Lead recruitment efforts to build a team of high-performing real estate agents.
  • Promote Sonic Realty®’s value proposition, emphasizing high-quality leads, ISA support, and streamlined processes.
  • Onboard and train new agents, providing them with tools and resources for success.

    • 4. Process Optimization

  • Design and implement scalable workflows for lead generation, lead nurturing, and transaction coordination.
  • Leverage technology to automate processes and improve operational efficiency.
  • Ensure seamless communication and collaboration between ISAs, agents, and leadership.

    • 5. Performance Monitoring and Reporting

  • Track and report key metrics, including lead generation volume, conversion rates, and agent performance.
  • Use data to refine strategies and ensure goals are met or exceeded.
  • Present regular performance updates to leadership with actionable recommendations.

    • Qualifications :

  • Proven experience in real estate operations, sales management, and lead generation.
  • Strong understanding of lead management systems, CRM platforms, and real estate technology.
  • Demonstrated success in managing ISAs or sales teams to achieve high conversion rates.
  • Exceptional communication, leadership, and organizational skills.

    • About Company

    Sonic Realty is a Michigan-based real estate brokerage focused on connecting homebuyers and sellers with experienced agents. We provide a practical, efficient approach to real estate transactions, ensuring clients receive knowledgeable guidance throughout the process.

    As part of the Sonic Family of Companies, we work alongside Sonic Loans and Sonic Title to offer a coordinated homebuying experience. Our structure allows for clear communication, streamlined processes, and reliable service at every stage of a transaction.

    At Sonic Realty, we value professionalism, efficiency, and straightforward service. Our goal is to help clients navigate real estate transactions with clarity and confidence while providing agents with the resources they need to succeed.

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    Director Of Operation • Dearborn, MI, US

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