Email Marketing Specialist_

OverviewVoted by Newsweek in 2024 as one of America's Greatest Workplaces for DiversityMake Lives Better Including Your Own.

If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck;

you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to : + Tuition Reimbursement+ Pet Insurance+ Adoption Reimbursement Benefits+ Variety of Associate DiscountsVeterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

ResponsibilitiesThe ideal Email Marketing Specialist is motivated, results-oriented and committed to providing outstanding customer experience for our potential Brookdale residents every day.

The Email Marketing Specialist will be responsible for creating, building, and optimizing Brookdale’s community email marketing program in support of lead generation and advancement activities.

• Design, code and deploy emails that drive users to take action and engage with our Brand.+ Monitor campaign performance and provide recommendations to optimize and expand existing programs that align with brand goals and initiatives.
• Work with account management team on incoming email communication requests, including creation and execution of corporate and community requested emails.
• Develop cross functional relationships to ensure consistent brand messaging, alignment and compliance across marketing materials.
• Manage and track incoming requests using project management tools, and ensure deadlines and goals are met.+ Assist Email Team with Opt Out Inquiries, Ad-hoc contact downloads, proofing and other functions as needed.
• Other responsibilities as assigned.This job description represents an overview of the responsibilities for the above referenced position.

It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his / her supervisor.

QualificationsEducation and ExperienceBachelor’s Degree in Marketing, Communications, Business Administration or other related field required.

3-5 years of experience required. Technical email production experience and knowledge of HTML, Excel, responsive email design (Dreamweaver and SQL a plus).

Knowledge and SkillsStrong project management and organizational skills. Understanding of email marketing concepts, testing opportunities, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation.

Ability to work independently as well as collaboratively and be persistent. Excellent positive and productive interpersonal, oral and written communication skills.

Knowledge of senior living or healthcare a plus.Physical Demands and Working Conditions+ Standing+ Walking+ Sitting+ Use hands and fingers to handle or feel+ Reach with hands and arms+ Stoop, kneel, crouch crawl+ Talk or hear+ Ability to lift : up to 25 pounds+ Vision+ Requires interaction with co-workers, residents or vendors+ Requires Travel : OccasionallyBrookdale is an equal opportunity employer and a drug-free workplace.

Salary Range Information$56,810 - $72,371 / yearJob LocationsUS-TN-BrentwoodCategorySales & MarketingSub-CategoryE-Business / CommercePosition Type (Portal Searching)Regular Full-TimeID2024-251423Location : NameDigital Marketing-NSHLocation : Address111 Westwood PlaceLocation : LocationUS-TN-BrentwoodWork LocationOn-Site