Account Based Marketing ManagerVirtualVocations • Grand Rapids, Michigan, United States
Account Based Marketing Manager
VirtualVocations • Grand Rapids, Michigan, United States
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A company is looking for an Account Based Marketing Manager.
Key Responsibilities
Design and execute 1 : 1 and 1 : few ABM programs that align with sales goals and influence decision makers
Define buyer personas and craft messages that align with persona challenges and expected business outcomes
Monitor key performance indicators for ABM programs and ensure continuous improvement
Required Qualifications
5+ years of experience in ABM / Field Marketing in a B2B environment
Proven track record of managing integrated B2B marketing campaigns
Familiarity with the technology sales cycle and marketing communication strategies
Excellent project management skills
A strong team player who thrives in a collaborative environment
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Marketing Account Manager • Grand Rapids, Michigan, United States
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