Product Marketing Manager Digital

JOB REQUIREMENTS : Job Category : Sales, Marketing & Product ManagementSchedule : Full timeJob Description : PURPOSE AND SCOPE This position is responsible for leading all product marketing efforts for the assigned offering(s).

This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines (hardware, software, services, solutions) as well as assisting product management to develop winning product roadmaps.

This role identifies and drives opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products.

This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.

ESSENTIAL DUTIES AND RESPONSIBILITIES To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Customer Focus Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools Helps to capture insights by actively and regularly participating in customer experience center visits Defines continuous enhancements to the customer experience and incorporates into the marketing plan Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management Market and Business Insights In collaboration with the shared marketing services team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.

g., market and industry growth / headwinds / tailwinds, visibility, win / loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for a given product line to strengthen business investments and marketing impact Marketing Strategy From insights and aligned with the product management priorities and roadmap, creates the marketing strategy for a product line to drive profitable growth (demand generation, funnel acceleration, share gain, price realization) Provides a market-backed pricing view to the product manager to help inform the final pricing decision;

in concert with the shared marketing services team conducts external pricing research studies; monitors pricing trends and leads problem solving workstreams to improve price.

For full info follow application link. Rite-Hite is an Equal Opportunity / Affirmative Action employer offering a drug free workplace for our customers and employees.

APPLICATION INSTRUCTIONS : Apply Online : ipc.us / t / 0A3BD111C4274A93