Assistant Director, Marketing and Communications – UCI Langson Institute and Museum of Californ[...]

Assistant Director, Marketing and Communications UCI Langson Institute and Museum of California Art

Location : Irvine, CA

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Position Description : The Assistant Director, Marketing and Communications (AD MarComm) for UCI Jack and Shanaz Langson Institute and Museum of California Art (Langson IMCA) independently oversees a comprehensive communications program requiring a wide variety of marketing and communications media, including written, visual, digital and electronic, and associated technical applications.

The AD MarComm is responsible for creatively and accurately expressing the mission and values of UCI and its museum / institute to engage a dual constituency (campus and community), both current and prospective.

Serving as the chief marketing and communications officer and a member of the senior staff, the AD MarComm works collaboratively with management and a team of internal and external colleagues to promote and build awareness for the museum and institute, and to develop and execute organizational communications, market, and branding strategies for a highly visible program.

The AD MarComm serves as an informed, articulate, and passionate advocate for Langson IMCA’s brand and is engaged with UCI Strategic Communications and all Langson IMCA divisions to expertly advance the museum / institute’s value proposition.

Reporting to Langson IMCA’s Museum Director, this position plans, develops, and oversees all public relations, media relations, print and electronic communications, website, digital media and marketing, print and digital advertising, social media, and e-newsletter.

• The AD MarComm annually develops and implements a comprehensive plan integrating marketing and communications to heighten positive public perception of Langson IMCA;
• deliver key institutional messages; expand awareness of the permanent collection, exhibitions, programs, museum / institute senior team, and new facility;

leverage opportunities for visibility; increase visitorship, both on-site and online; and amplify donor engagement initiatives.

The AD MarComm is assisted by consultants in public relations, digital and social media, digital marketing, and graphic design, and aided by other staff who support Langson IMCA’s website presence and digital image database.

About the Organization : Langson IMCA is a start-up organization with limited, though growing, personnel and financial resources within a large, established institution that is part of the University of California public education system.

It was founded in 2017 following gifts to UCI of two important private collections of California Art. Two years later, the university hired acclaimed art museum educator Kim Kanatani as its inaugural director to guide the museum’s future.

Envisioned as the seminal investigator and presenter of California’s influence and innovation through art, Langson IMCA brings together students, faculty, scholars, artists, and other publics to generate new knowledge and learning, and foster transformative experiences inspired by California Art and its global contexts.

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