Key Activities / Responsibilities
- Identify market segments. Regularly conduct market research to determine the best opportunities for growth.
- Coordinate new product development activities with finance, marketing communications, sales, purchasing, manufacturing and service as required.
- Provide competitive analysis; feature benefit analysis, market and price positioning for new and existing products to company employees, dealers and customers.
- Author Strategic Plan and AOP sections relevant to their product area.
- Oversee development of marketing publications; product information, training packets, brochures, spec sheets, and new product launch packets.
- Develop pricing strategies with sales for whole goods and PPA with consideration of costs, competitive situation, and margins.
Regularly review prices based on field input and competitive information and adjust pricing as necessary.
- Provide content to Marcom for product training modules ESGU to support sales.
- Participate in regional and national conferences and trade fairs.
- Validate need for specials and or option requests from sales and customers and provide rationale and direction to engineering regarding development of these specials and or options.
- Meet regularly with engineering to ensure needed customer-driven product improvements are addressed in a timely fashion.
- Conduct VOC interviews with customers to feed New Product Pipeline.
- Organize and direct Innovation Sessions for respective products.
- Provide charter, product definition and marketing plan for growth initiatives.
- Aggressively drive sales growth via new products for both new and existing customers, via new markets for existing products, and development of new customer acquisition and customer retention programs.
- Evaluate adjacent products for opportunities to expand product lines and product offerings.
- Must be willing and able to travel 20-40%
- Other duties as assigned.
Requirements
- Bachelor’s Degree in Marketing, Business Administration or Engineering, required.
- 3 years experience in a Marketing role such as Product Manager; Market Manager; Marketing Manager, preferred
- Excellent communication skills (both written and verbal), required.
- Strong computer skills (MS Office : Word, Excel & Outlook; JDE), required.
Senior Product Manager
We are currently seeking a dynamic and seasoned Senior Product Manager to join our technology team. With your deep knowledge of B2B software, consulting, software development, and product lifecycle management, you will play a pivotal role in driving the vision, strategy, roadmap, and implementation ...
Product Manager, Growth
How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales.See it in action with a free 30-day trial.How Eurpac Increased its Social Media Followers by .Atlanta, Georgia, United States.Vancouver, British Columbia, Canada.Victoria, British Columbia, Canada....
Senior Product Manager, PowerBidder Pro
The Senior Product Manager for PowerBidder Pro will be part of Stem's product management team, and will own and grow the PowerBidder Pro application at Stem. Collaborate with stakeholders to act as primary contributor to the product roadmap for product and feature delivery, internally developed or v...
Senior Global Product Manager
In this Role, Your Responsibilities Will Be: * Develop and lead overall portfolio roadmap for the SBU including new products, features, improvements, cost programs, and rationalization / obsolescence programs * Actively manage the financial success of the portfolio, including Ord...
Control Manager Product Owner
Develop an in-depth understanding of risk and control program strategies and apply this knowledge to improve your product, determine solutions, resolve issues, and anticipate new requirements as the product evolves. Create, prioritize, and proactively manage the product’s backlog based on the overal...
North America Sales Manager - Wireline Products
The North America Sales Manager - Wireline Products is responsible for the delivery of the annual revenue target agreed jointly by their Geozone Sales VP/Director & the Geozone Business Manager for their particular Product Line. They shall, through liaison with GBM, Tech Sales Reps & Account Manager...
Senior Product Manager, Asset Performance Management
Senior Product Manager, Asset Performance Management. Managing the product development lifecycle, from ideation to launch, and ensuring timely delivery of high-quality digital offerings; and prioritizing product features and enhancements based on customer value, business impact, and resource constra...
Electrical Product Manager
The Product Manager is the overall champion of all company products. From cradle to grave the product manager drives the initiative, innovations, and customization to ensure total product success. Panelmatic is seeking a detail-oriented experienced Product Manager. Work with engineering and producti...
Product Marketing Manager
Kpler is seeking an experienced Product Marketing Manager to join our dynamic marketing team. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging that resonates with our target markets. Develop and implement compr...
Sr. Product & Contract Utilization Manager - 4800 Fournace
Operations Manager and Administrative Director of Supply Chain Management in ensuring the Harris Health System's product and contract utilization initiatives receive support from multidisciplinary VAC teams. The Senior Product and Contract Utilization Manager proposes strategic opportunities to enha...