Paid Search Sr Specialist

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Basic Information

Location : NY NY 100 W 33rd

Posted Date : 01-Oct-2024

Agency : Solve(d)

Department : Media

Job Number : 44456

Job Type : Regular

Posting Locations : United States - New York, New York

Work Arrangement : Regular - Hybrid

Job Description

JOB SUMMARY : Paid Search Senior Specialist has 2+ years of experience in SEM. Healthcare and Pharmaceutical experience a plus.

They are responsible for supporting the team with ad copy, keyword, and audience development, keeping financials up-to-date, and reporting insights.

ESSENTIAL FUNCTIONS :

• Analyze reports and identify opportunities for new campaigns.
• Think creatively, identify, troubleshoot and resolve problems.
• Configure, deploy, and optimize Google / Bing / YouTube campaigns.
• Craft Paid Search insights based on performance data & marketplace trends.

JOB DUTIES / RESPONSIBILITIES :

• Beginner Google and Bing Certified.
• Increase impression volume through keyword and content research with the SEO team.
• Understand the connection between SEM & SEO and actively work towards increasing site performance.
• Begin to learn Google Analytics and make the connection between front end site and SEM metrics.
• Help set strategy and goals while building an evolving plan to achieve results alongside Supervisors.
• Proactively communicate both positive and negative account performance to SEM leadership.
• Assist manager in ad-hoc data pulls for senior team members.
• Own Prisma entry for estimated and actual spending working closely with integrated planning.
• In-depth experience with Google and Bing Ads alongside 3rd party tools like SA360.
• Assist with reporting and data analysis by creating insights from engine and GA data.
• Provide implementation and optimization recommendations for new SEM campaigns.
• Owner of ad copy writing and development, keyword expansions, and ad extension deployment.
• Work with senior team members on developing full recommendations for media.
• Drive audience and geo targeting recommendations aligned or complementary to other paid media.

EDUCATION : A bachelor’s degree in a relevant area of study is preferred.

LICENSES & CERTIFICATIONS : Advanced Google and Bing Certified.

EXPERIENCE :

• 2+ years’ experience in SEM is required.
• 2+ years’ experience in Pharma / Healthcare / Wellness is preferred.

KNOWLEDGE, SKILLS, & ABILITIES :

• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives.
• Advanced understanding of Search metrics and how they are connected.
• Proficiency in computer skills needed to manage day-to-day workflow (e.g., Microsoft Office Suite).
• Communicates effectively & understands how to translate Paid Search vernacular into client digestible communications.

COMPETENCIES :

• Willingness to learn.
• Professionalism.
• Accountability.
• Clear Written & Vocal Communicator.
• Proactive.
• Ambitious.

STATEMENT OF UNDERSTANDING : This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above.

If you think that there are elements of this job description that are inaccurate, please speak with your manager and / or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work : In-Office, Hybrid, and Fully Remote.

The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

• SALARY : $70,000 to $90,000 annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position;
• market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees);

as well as the employee’s / applicant’s background, pertinent experience, and qualifications.

Apply now

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