A company is looking for a Senior Digital Marketing Specialist to lead paid media initiatives focusing on AI technologies and digital optimization.
Key ResponsibilitiesDevelop and execute high-level paid media strategies leveraging AI and automationManage end-to-end execution of complex paid media campaigns across multiple platformsUtilize advanced audience modeling techniques to enhance campaign engagement and conversionRequired QualificationsBachelor's degree in Marketing, Business, or a related field;
advanced degree preferred5+ years of experience in paid media management with a focus on digital advertisingExpertise in AI tools for marketing automation and audience analyticsProven track record of driving measurable results through data interpretation and performance analysisExtensive experience with major advertising platforms and analytics tools
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