Director of Marketing
Summary
POSITION OVERVIEW :
The Director of Marketing is the senior position in the marketing department. The position leads and sets strategy for all digital and traditional marketing functions, including website content, email marketing, social media, video content, promotional materials, fundraising collateral, and supporting meeting or exceeding enrollment and fundraising goals and building awareness about WCM to current and potential students, families, donors, alums, and volunteers.
Description
DUTIES AND RESPONSIBILITIES :
- Hold to WCM's mission of "Inspiring individuals and communities through exceptional music-making, accessible to all.
- EmbraceWCM’s values of Excellence, Inclusion, Empathy, and Integrity.
- Maintain the brand message and image throughout all marketing efforts. Work closely with WCM staff to ensure the brand message is consistent throughout all materials.
- Recommend and develop new strategies and tools to meet or exceed enrollment and fundraising goals and to build organizational awareness.
- Develop and execute effective lead-generation campaigns to increase enrollment measure and report performance against goals (ROI, HVTs, and KPIs).
- Oversee and manage all internal and external email marketing initiatives.
- Oversee website content to ensure timely changes and updates.
- Analyze the effectiveness of all marketing initiatives to achieve stated goals, including key metrics for website, email marketing, e-news, and social media.
- Oversee and manage the development, production, and distribution of communications materials for student and donor marketing initiatives and event support.
Work closely with fundraising and program leadership to develop communications materials.
- Oversee all video production to support marketing and fundraising.
- Hire and supervise marketing positions.
- Oversee and maintain relationships with outside consultants.
- Plan, manage, and maintain a budget for the department.
- Consistent and reliable office attendance is essential for the success of this role due to the high level of collaboration required.
- Other projects or duties as assigned.
Qualifications
QUALIFICATIONS :
Knowledge, Skills and Abilities -
- 5-7 years of marketing leadership and strategy development, including responsibility for customer identification and conversion, project management, and budget responsibility, preferably in arts, education, or related industry.
- Extensive experience with social media and email marketing tools such as Facebook, Instagram, TikTok, X.
- Experience in marketing content strategy implementation, sophisticated editorial calendars, and other content management tools.
- Proven experience in change management and working quickly in a cross-functional environment.
- Proven experience with email marketing platforms. (ex. Mailchimp, Constant Contact, etc.).
- Proven experience with CRM and CMS systems.
- Proven experience with website management.
- Experience with Google Analytics, Google Tag Manager, and other digital analytics platforms.
- Experience and knowledge of the factors that drive SEO.
- Experience with Live Event management : galas, press conferences,promotional, and virtual events.
- Advanced analytical skills with a passion for data and metrics and the ability to interpret data and provide recommendations for optimizing marketing strategy and campaigns.
- Ability to interact and communicate in a professional manner with key constituencies.
- Commitment to continuous learning.
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contributions
EDUCATION :
Bachelor’s degree required. Master’s degree in marketing, communication, business, or related field preferred. This position requires in-person work.
Compensation & Benefits
- Health insurance with 25% of the premium paid by employee
- Life, short-term, long-term disabilty insurance.
- Vison and dental insurance available
- 403(b) plan with 5% company match
- Vacation days
- Personal days
- Sick days
- 50% discount on Conservatory classes and private lessons
- Complimentary tickets to Conservatory concerts
Market Director of Sales and Marketing
The Director of Sales and Marketing is responsible for the management, coordination, and execution of items related to the entire sales operation of the hotel. Will be responsible for, but not limited to, driving the property's group sales, business transient and catering efforts, managing the Direc...
Director of Sales and Marketing
The Director of Sales and Marketing is a leadership position that has accountability for driving growth by leading, leveraging, and aligning all revenue-generating departments including Sales, Marketing, and Customer Experience/Customer Success. If this sounds like you, Maglio Companies would love t...
Director of Analytics & Lifecycle Marketing
As Wantable's Director of Analytics & Lifecycle Marketing, your role is to get customers to spend more with Wantable not less. Ensure seamless execution of marketing programs across multiple channels, including email, SMS, and other digital marketing channels. Lead the creation of marketing strategi...
Regional Director of Sales and Marketing
Works closely with the Directors of Sales at assigned communities and Vice President of Sales and Marketing in development and implementation of the quarterly marketing plan. The Regional Director of Sales and Marketing, (RDSM) is responsible for the overall development, execution and leadership of ...
Director of Sales and Marketing
Do you thrive to try new things, find new opportunities, and know how to stay the course?Are you resilient and resolute?Are you passionate about setting concrete steps to bring a vision to life, and then lead a team of people in that direction?Are you an analytical, fact-based thinker who focuses on...
Sales and Marketing Director
The Sales & Marketing Director is responsible, under the Executive Director’s supervision, for achieving high resident occupancy by generating community activities, tours, prospective resident follow-up, etc. The Sales & Marketing Director must be self-motivated, organized and professi...
Market Director of Sales and Marketing
The Director of Sales and Marketing is responsible for the management, coordination, and execution of items related to the entire sales operation of the hotel. Will be responsible for, but not limited to, driving the property's group sales, business transient and catering efforts, managing the Direc...
Director of Analytics & Lifecycle Marketing
As Wantable's Director of Analytics & Lifecycle Marketing, your role is to get customers to spend more with Wantable not less. Ensure seamless execution of marketing programs across multiple channels, including email, SMS, and other digital marketing channels. Lead the creation of marketing stra...
Director of Marketing
The Director of Marketing will be responsible for overseeing all aspects of our marketing initiatives, including but not limited to strategic marketing, digital marketing, content creation, branding, and advertising. As a Director of Marketing, you will be responsible for developing and executing in...
Director Of Marketing WI ID67846
By completing this form, you are indicating to us that you are interested in exploring this opportunity in greater depth: Director Of Marketing WI ID67846. ...