Position Summary :
As a Marketing Specialist at Riccobene Associates Family Dentistry, you will be an integral part of our team, dedicated to enhancing our brand visibility and driving patient engagement through innovative marketing initiatives. Your primary responsibilities will include developing compelling marketing materials, executing community engagement strategies, and effectively managing social media platforms to communicate our mission and values.
Key Responsibilities :
- Manage and create content for social media platforms to enhance brand awareness and patient interaction.
- Coordinate with local offices to design and implement customized marketing strategies that resonate with the community.
- Support event planning and execution, working both weekday evenings and weekends to promote community outreach and involvement.
- Collaborate with cross-functional teams, including operations and HR, to ensure alignment and consistency across promotional activities.
- Conduct market research to refine marketing strategies and improve patient acquisition efforts.
- Create engaging email and text message campaigns to communicate new services, promotions, and health tips to patients.
- Track and analyze campaign performance to provide insights and recommendations for continuous improvement.
Requirements
Qualifications :
Bachelor’s degree in Marketing, Communications, or a related field.Proven experience in marketing with a strong portfolio showcasing your work.Familiarity with digital marketing tools and social media platforms.Excellent communication skills, both verbal and written.Creativity and ability to think outside the box to develop unique marketing ideas.Strong organizational skills with the ability to manage multiple projects simultaneously.Ability to work flexible hours, including evenings and weekends, as needed.Proficiency in design tools such as Canva and analytical tools to measure marketing performance.Reliable transportation and the willingness to travel to different office locations when necessary.Benefits
Dental insuranceHealth insuranceLife insurancePaid time offVision insurance