Lecturer / Open Rank

Logo : Posting Number :

FAC00154PO25

Advertised Title : Lecturer / Open Rank

Campus : Columbia

College / Division :

Darla Moore School of Business

Department : DMSB Marketing

Advertised Salary Range :

$85,000 - $130,000

Part / Full Time : Full Time

Hours per Week : 37.5

Position Category :

Full-time Equivalent (FTE)

Basis : 9 months

Work County : Richland

Tenure Information : Professional Track

Job Search Category :

Faculty

About University of South Carolina :

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelors degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service helping to build healthier, more educated communities in South Carolina and beyond.

Advertised Job Summary :

The Marketing Department of the Darla Moore School of Business seeks applications for a professional faculty position to begin January 1, 2026. The position is at the rank of Lecturer (open rank). Appointment at the rank of Lecturer requires a Masters degree in Marketing or an MBA or its equivalent from an AACSB accredited graduate program and significant industry experience in Marketing Strategy.

The primary responsibility will be teaching courses focusing on applying marketing principles, marketing research and / or marketing strategy at both the undergraduate and graduate levels. These courses may include working with student teams on experiential learning projects. The standard teaching load for lecturers is seven courses during the academic year.

This position also requires engagement in the Center for Sales and Marketing Leadership and activities required to maintain the appropriate faculty qualifications status within the AACSB framework. The contributions to center activities may include but are not limited to supporting the management of student events as well as engaging in business outreach to support the development of center partner relationships, internships and student placement efforts.

A successful candidate must be able to :

• Teach applications of the 4 Ps and help students apply these fundamentals to create a marketing plan based on a project with a client company.
• Teach basics of product / brand management and / or research
• Serve as a teacher and advisor to students in the creation of a marketing plan / strategic brief or business development plan based on insights.
• Help students create meaningful and impactful presentations.
• Serve as the liaison between industry partners and the University.

The position is subject to the availability of funding.

Required Education and Experience :

Appointment at the rank of Lecturer requires at least a Masters degree in Marketing or an MBA or its equivalent from an AACSB-accredited institution, plus the qualifications below, by the start date of employment :

Required Qualifications 1. At least 10 years of experience in related Marketing roles (e.g., proven track record of success as practitioner with expertise in marketing strategy, customer insights, and / or data analytics (e.g., product / brand management, brand development, new product development, development of strategic plans, etc.) 2. Understanding of Current Marketing Trends and Tools (e.g., relevant basics of marketing in changing technological environment) 3. Ability to Translate Insights and Analytics into Strategy (e.g., leveraging research findings to develop strategic / creative insights, create agency briefs, etc. and leading cross-functional teams in the development of marketing strategies); 4. Experience teaching at the University level and / or training early career industry professionals (e.g.,understanding nuances of GenZ learning styles, developing relevant baseline research analytical skills in a distracted and reluctant population, demonstrated success in an organization where research and analytics are used to develop Marketing strategy)

Preferred Qualifications :

N / A

Desired Start Date : 01 / 01 / 2026

Job Open Date : 08 / 29 / 2025

Open Until Filled : Yes

Special Instructions to Applicant :

All applicants must arrange for three letters of recommendation to be sent to Jennie Smyrl, Department Coordinator, at jennie.smyrl@moore.sc.edu. Letters of recommendation must be signed, on letterhead, and sent directly by the references (not by the applicant).

This position is open until filled. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

Quicklink for Posting :

https : / / uscjobs.sc.edu / postings / 194195

EEO Statement :

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV / AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.