Content Production Manager, Performance Marketing

About Raycon

Raycon is one of the fastest-growing D2C brands, dedicated to shaking up the consumer electronics industry. At Raycon, we're inspired by the go-getters, the early risers, the performers and one-more-milers of the world.

That's why we're dedicated to creating high-quality wireless audio products that fit the wants and needs of all kinds of doers out there, without the mark-up or false hype.

We have experienced rapid growth over the past year and are looking for fellow self-starters and go-getters to join our team.

About the Role

Raycon is currently seeking a talented and experienced Content Production Manager to the Raycon Creative Team in New York City.

Reporting to the Creative Director, the Content Production Manager will play a crucial role in overseeing the planning, execution, and optimization of content creation initiatives across various channels, with a focus on direct-response advertisement and User-Generated Content .

This individual will lead a team of video editors and collaborate closely with cross-functional partners to deliver engaging and impactful UGC that drives customer acquisition and conversion.

This role will report directly to our Creative Director. This is a full-time hybrid role with company benefits based out of our New York City Office.

What You'll Do

• Content Creation : Oversee and execute the production of UGC for paid social channels, ensuring adherence to brand guidelines and standards.
• Content Planning : Lead the planning and scheduling of production activities, ensuring alignment with campaign calendars, product launches, and seasonal promotions.
• Team Management : Supervise and mentor a team of content creators, and video editors fostering a culture of creativity, collaboration, and excellence.
• Resource Allocation : Manage resources, budgets, and timelines effectively to ensure efficient and timely delivery of high-quality content.
• Quality Assurance : Review and approve content to ensure accuracy, relevance, and alignment with Raycon's brand voice, messaging, and values.
• Performance Analysis : Track and analyze Meta performance metrics of UGC, providing qualitative insights and recommendations for optimization.
• Cross-Functional Collaboration : Work closely with Marketing, Product Development, Sales, and other departments to align content strategies with overall business objectives and priorities.
• Vendor Management : Collaborate with external partners, agencies, freelancers, and vendors to augment content production capabilities and meet project requirements.

What You Can Do

• 5+ years of experience in content production, digital marketing, or related roles, preferably with a focus on direct-to-consumer (DTC) brands.
• Proficiency in content management systems (CMS), digital asset management (DAM), and project management tools (Monday.com).
• Fluent in Adobe Creative Suite, specifically Premiere and After Effects
• Proven track record of managing content production workflows, teams, and projects from ideation to execution.
• Strong leadership and management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.
• Excellent communication, organization, and time management skills, with a keen attention to detail.
• Creative thinking and problem-solving abilities, with a passion for storytelling and visual communication.
• Ability to thrive in a fast-paced, deadline-driven environment and adapt to changing priorities and requirements.

Who You Are

• You're like us! You're a self-starter, a go-getter, and get-it-doner. You thrive in fast-paced environments and like getting your hands dirty.
• You have passion. Maybe you're an amateur pinball player, a writer, a car enthusiast, a side hustler. You know what it's like to deeply enjoy what you do and you embrace it.
• You have a sense of humor. You know life's too short to take yourself too seriously.

Our Mission

We exist to create a better everyday for everyone through reliable, accessible, and delightful (R.A.D.) technology.

Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data.

Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills.

This role may also be eligible for bonus compensation and employee benefits.

NYC Base Salary Range : $80,000 - $90,000 USD

Equal Employment Opportunity Statement

Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.