Associate Vice President Consumer Brand Strategy & Experience - CMH

AVP Consumer Brand Strategy & Experience

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

The AVP Consumer Brand Strategy & Experience is a visionary, consumer-obsessed leader responsible for architecting and operationalizing a future-ready consumer strategy across the U.S. Affiliate Therapeutic Area. This leader will drive innovation, challenge conventions, and foster a culture where consumer needs and experiences are at the heart of every decision.

Reporting directly to the Group VP of U.S. CMH, this role leads a dynamic team that spans consumer journey design, consumer marketing, and consumer support. The AVP will champion seamless, personalized, and emotionally resonant experiences, leveraging agile squads and modern operating models to accelerate impact and scale best-in-class solutions.

Key Responsibilities

Consumer Experience Strategy & Vision

• Set an audacious, TA-specific, consumer-obsessed vision for experience transformation, inspired by world-class exemplars (e.g., "experiences like Disney, through an integrated platform like Amazon)
• In partnership with LVA, create industry-leading consumer affordability and support services strategies : Innovate strategies and partner with Consumer Services Hub (CSH) on solutions that ensure seamless access and exceptional consumer experiences.
• Own the end-to-end consumer journeys relentlessly seeking opportunities to simplify, personalize, and elevate every touchpoint.
• Lead the evolution of the Consumer Operating Model, embedding agile squads and governance forums to accelerate delivery, scale innovation, and maximize consumer impact
• Partner with CSH to deliver seamless, omnichannel experiences and innovate across patient affordability, patient support services, telehealth, digital health, and direct-to-consumer models.

Consumer Marketing Strategy & Message Development :

Operating Model & Squad Orchestration :

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Leadership :

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