Business Analytics Manager Senior - Marketing & Customer Analytics

Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the companys success. As a Business Analytics Manager Senior within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Cleveland, OH, Wilmington, DE, Tysons Corners or Vienna, VA. This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis.

As a Business Analytics Manager Senior, you wont just crunch numbers; youll drive performance, unlock customer insights, and directly impact how millions of people experience our brand.

In this high-impact role, youll lead a newly formed team of talented analysts, providing insights that optimize our marketing campaigns and accelerate our growth. Youll be instrumental in shaping our analytics roadmap, leveraging cutting-edge tools and methodologies to uncover actionable intelligence.

We are seeking a dynamic, analytical, and innovative thinker ready to elevate PNCs digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics it is about transforming complex data into clear action that fuels customer growth and builds loyalty.

Job Responsibilities :

Lead the strategic build-out of a new digital marketing analytics function.

Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals.

Lead analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI.

Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard.

Develop robust attribution models and customer journey insights to drive personalized experiences across channels.

Champion new A / B testing and experimentation strategies, providing analytical rigor to optimize campaign performance

Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies.

Preferred skills and experience :

You have a proven track record of success as a digital marketing analytics leader, with significant experience in a manager role.

You possess a deep understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics) and the data they generate.

You have high proficiency in web analytics platforms (e.g. Adobe Analytics), visualization tools (e.g. Tableau, Power BI), data querying (e.g. SQL, Spark, Impala)

You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations.

You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, include senior and executive leadership.

Youre a natural leader who can inspire, guide, and develop a high-performing team

You have strong project planning and management skills with a proven ability to deliver on analytical initiatives

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability.

Leads development and execution of complex analytical solutions to meet business requirements .

Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities.

Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership.

Directing, motivating, developing and managing the performance of the management team and key staff.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

Customer Focused

• Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to :

Include Intentionally

Live the Values

Enable Change

Achieve Results

Develop the Best

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

Preferred Skills

Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies

Analytical Thinking, Business Analytics, Business Case Justification, Effective Communications, Emerging Technologies, Organizational Savvy and Politics

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary : $80,000.00 $217,100.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Application Window

Generally, this opening is expected to be posted for two business days from 07 / 31 / 2025, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include accommodation request in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and / or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.