Product Marketing Manager

WHO YOU ARE :

Do you love being a subject matter expert? Do you enjoy bringing product to life? Do you have a good understanding of Merchant or Financial Services?

Can you craft different user stories for various GTM strategies?

ABOUT US :

Deluxe Merchant Services+ ( https : / / www.deluxe.com / merchant-services / ) is a complete payment processing solution that accepts a wide range of payment methods, simplifies PCI compliance and deposits money in your bank account while delivering a smooth checkout experience.

It's never been easier to pay and get paid.

RESPONSIBILITIES :

The Product Marketing Manager is responsible for bringing Deluxe Merchant Services product offerings to market by defining the go-to-market (GTM) strategy, positioning, and messaging.

You are the product expert for your marketing teammates, tracking competitors, and product differentiators

• Partner cross functionally with Product Management, Sales, Marketing, and other stakeholders to d evelop, initiate, inform and drive go-to-market strategy
• Create GTM roadmap to capture and coordinate the timing of all the activities required to release a new product or customer experience
• Create positioning and messaging that resonates with target buyers
• Hone key messaging and ensure that all GTM materials represent correct messaging and timing
• Develop and manage product persona, product positioning, value proposition, and messaging to be utilized
• Analyze market research, sales analytics, identifying competitive threats to create best-in-class marketing initiatives to drive sales
• Lead and manage the development of product experience and marketing assets, including sales tools, and marketing collateral including photos, videos, web, and interactive experiences

BASIC QUALIFICATIONS :

• Education and Experience : Bachelor's Degree AND 7 years relevant experience; OR HS / GED AND 9 years relevant experience
• Experience in campaign or program management in a B2B environment
• Project management with multiple stakeholder groups
• Management of project, budget and resource allocation to support success and efficiency
• Experience working on demand creation teams and supporting programs to drive revenue
• Must be 18 years of age or older

PREFERRED QUALIFICATIONS : ( but not required )

• Education : Bachelor's Degree in Marketing, Communications or Business Management
• Experience with Merchant Services or Financial Services
• 7 years experience of Campaign or Product Management in B2B environment
• Understand how to use integrated delivery mechanisms, processes and technologies in an overall demand creation approach
• Strong relationship builder with marketing and sales functions
• Direct content building required for complex demand creation programs
• Apply the demand frameworks to program implementations

Deluxe Corporation is an Equal Opportunity / Affirmative Action employer :

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

EOE / Minorities / Females / Vet / Disability

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability : If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to redacted .