Senior Manager, Product Marketing

Job Description

Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as : Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

The Senior Manager of Product Marketing will be responsible for developing and executing the product marketing strategy at Factor. This includes leading go-to-market strategies for new product launches, identifying customer segments, refining value propositions, and optimizing product positioning. Working cross-functionally with the Product Strategy, Tech, Brand Creative, Pricing and Performance Marketing teams, this role will ensure alignment across the customer lifecycle, from acquisition to retention. The Senior Manager will report to the Associate Director of Product Marketing and will focus on both product marketing campaigns for customer acquisition and strategies to drive long-term customer retention to beat conversion forecasts and create incremental revenue for America’s #1 ready-to-eat meal delivery brand.

Factor’s Mission :

Factor takes the guesswork out of eating well with fresh, nutritious, delicious meals and snacks for busy lives. We believe that a well-balanced diet is key to achieving a sustainable and healthful lifestyle long term. Factor makes it easy with chef-prepared, dietitian-approved meals, ready to heat and eat in minutes.

You will…

• Own and execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, and campaign briefing.
• Map out the user journey, gather insights, and identify customer needs to influence Product and Performance Marketing roadmaps.
• Partner with cross-functional teams, including Product, CRM, Tech, Brand Creative, Analytics, UX Research, and Performance Marketing, to improve the user experience and drive conversions, engagement, and retention.
• Be the Voice of the Customer for Factor, sharing insights and best practices to optimize conversion rates and long-term retention.
• Collaborate with Tech and CRO teams to optimize the sign-up funnel and landing pages through A / B testing and direct marketing strategies.
• Work with Product Strategy to refine customer segments and drive product development aligned with customer needs and wellness goals.
• Ensure alignment across messaging and execution for acquisition and retention efforts, collaborating with teams such as Product, Tech, Pricing, and Performance Marketing.
• Provide actionable insights to optimize ad campaigns, landing pages, and CRM segmentation, reducing CAC and improving CVR.
• Monitor key metrics (CAC, CVR, CLV, Customer Value Added) and assess the effectiveness of product marketing campaigns, identifying areas for improvement.
• Contribute to a consistent, customer-centric approach across all product marketing activities.

You are…

You have…

You’ll get…

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$150,000—$170,000 USD

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at :