MARKETING and EVENT SPECIALIST

Essential Accountabilities

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• Plays a key role in developing the overall marketing conference, meeting, speaking engagement, and trade show strategy.
• Coordinates and executes all marketing conferences, tradeshows, speaking engagements, and webinars, including booth selection, sponsorships, travel, hotel reservations, assignments, schedules, vendors, shipping, materials, giveaways, expenses, presentation coordination, sales meetings, dinners, special events, etc.
• Maintains the marketing conference calendar.
• Develops and submits speaking proposals for industry conferences.
• Develops and maintains overall budget for marketing conferences and events; monitors budgets by comparing and analyzing actual results / invoices with plans and forecasts.
• Tracks and maintains memberships and subscriptions for industry associations, publications, etc.
• Develops social media content editorial calendars for multiple brands; and plans, develops, and executes specific daily content, images, and campaigns that build meaningful connections and encourage action.
• Creates and optimizes pages within each platform to increase the visibility of social media content for Health Dimensions Group (HDG) and its managed communities with the direction of the Director of Corporate Marketing and the Communications Manager.
• Develops and launches social media paid and organic advertisements; manages, monitors, and optimizes social media across identified platforms.
• Develops social and digital media content to drive employee recruitment, including posts, advertisements, and events.
• Monitors social media accounts and offers constructive interaction with users.
• Documents weekly, monthly, and annual scorecard metrics and key performance indicators on events, social media, campaigns, etc.
• Works collaboratively with other departments, including People and Culture, Operations, Consulting, and more, to support the organization’s goals.
• Maintains positive and collaborative relationships with the Director of Managed Community Marketing, Regional Leaders, and the Sales Leadership Team.
• Monitors and shares emerging social media trends and best practices that affect HDG and its managed communities with the direction of the Director of Corporate Marketing and the Communications Manager.
• Adheres to HDG and managed community brand standards.
• Performs all other duties assigned.

Required Knowledge, Skills, Abilities, And Experience

• Knowledge :
• Familiarity with customer relationship management software, Salesforce preferred.
• Familiarity with webinar platforms, GoToWebinar, or similar software preferred.
• Skills :
• Computer proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• Experience with Adobe Creative Suite including Illustrator, InDesign, and Photoshop.
• Strong organizational skills and great attention to detail.
• Abilities :
• Ability to professionally interface with senior leaders, board members, media representatives, and clients.
• Ability to communicate effectively and professionally, both verbally and in writing.
• Ability to transport and lift materials of up to 50 lbs.
• Self-starter with the ability to multi-task and adapt to changes in a fast-paced work environment.
• Ability to maintain confidentiality.
• Strong team player but has the ability to work well independently.
• Ability to work occasional evenings and weekends as needed for specific event support and social media monitoring and response.
• Ability to work in person at the corporate office a minimum of 2 days per week with occasional need for additional days in person for conferences and events.
• Experience :
• Bachelor’s degree in Marketing, Communications or related field.
• 2-4 years of experience in event planning and management of business social media account(s).
• Senior living or health care experience, preferred.
• Experience utilizing Google products such as Google Business Profile Manager, GA4.
• Experience with marketing automation and / or social media management software.

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