Brand Manager-Mobility (Fort Worth)

Location : Preference will be given to candidates located in Fort Worth, Texas.

Description

The Brand Manager-Mobility devises, implements and oversees the marketing strategy for assigned lines of product to achieve the defined goals. Internally, the Brand Manager-Mobility will maintain significant contact with the field sales and customer service, finance, regulatory, and logistics departments. Externally, the Brand Manager-Mobility builds and maintains relationships with distributors, strategic accounts, agencies, press, and key customers.

Essential Functions

Market Strategy & Analysis

• Create and implement the marketing strategy for the products in designated product ranges, manage the preparation of the associated marketing materials, working either in-house or with design / advertising agencies
• Gain an understanding of the pet products retail and veterinary market, customer requirements, and competition
• Liaise with Opinion Leaders and outside associations that may be appropriate to assist in marketing the assigned products
• Monitor publications, data sources, journals and competitor information and comment accordingly
• Ensure that the necessary training, both technical and product marketing strategy is given to Sales, Customer Service, and those involved in creating marketing materials
• Commission where necessary ad hoc market research, setting clear objectives and appropriate brief

Marketing Duties

Reporting & Planning

General / Administrative

Basic Qualifications

Education

Experience

Vetoquinol USA is an equal opportunity employer. We are committed to providing a workplace that is free from discrimination of any kind and that promotes diversity, inclusion, and fairness. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. Join us and be a part of a great place to work!