Associate Director or Director of Events & Catering Sales

Interested in this role You can find all the relevant information in the description below.

Company Description

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https : / / careers.accor.com /

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

FINANCIAL :

• To assist the Director of Sales and Marketing in the preparation of the yearly catering revenue & expense budget.
• To actively lead the Groups & Events team financial and administrative activities to ensure that yearly revenue budgets are surpassed.
• To assist the Cluster DOSM and Cluster DRM with accuracy of catering revenue forecasting with most updated market information.
• To come up with upsell strategies that would help surpass budget.

ADMINISTRATIVE :

• To actively contribute to the Department’s financial and administrative activities to ensure that yearly catering revenue budgets are surpassed.
• To monitor the Opera Sales and Catering System and ensure it is set up properly for maximum performance.
• To review Groups and Events F&B menus and pricing structure in coordination with the Cluster DOSM, Director of Food and Beverage and Executive Chef.
• To identify need periods and maximize meeting space utilization in coordination with the Director of Sales & Marketing and the Room Sales Team.
• To set and review goals for the Conference & Events team and its individual team members.
• To facilitate accurate administration reports, month-end and other reports are submitted on time to the Cluster DOSM.

OPERATIONAL :

• To lead, train, develop, and support the Groups & Events Team.
• To conduct sales calls with the team and set up appointments for personal sales calls, telemarketing and site inspections to all existing and potential accounts.
• To ensure all inquiries are responded to within 24 hours and to follow up to ensure the client has received the information and clarify questions.
• To ensure proper group handover is received from Rooms Sales for flawless execution.
• To ensure all relevant departments are updated of groups and events in the hotel, making sure resumes and BEOs are sent and group meetings are done in a timely manner.
• To ensure follow up on lost business and bring information about them to the knowledge of the department superior.
• To be aware of all market trends and share it with the team so that a collective action can be implemented.
• To attend international and local trade shows, roadshows and business trips to build and maintain strong relationships with clients.
• To entertain decision makers of accounts in the F&B outlets of the hotel and to take part in promotional activities with them.
• To update customers with the latest developments in the hotel and inform hotel management of all changes in the customer profile.
• To seek out and target new customers, new sales opportunities and initiate action plan to secure new business for the Hotel.
• To assist Credit Department in following up all outstanding balances of accounts in a timely manner.
• To come prepared on weekly Sales and Revenue meetings.
• Develop and implement new sales strategies, tactics and action plans for account base.
• Ensure and update current account information in Opera and hard files.
• Responsible for continually monitoring Business blocks in order to ensure a more accurate forecast.
• Conduct and / or attend daily meeting to review event contracts to ensure last minute changes are communicated accordingly.
• Conduct pre-conference BEO meetings to ensure key departments are fully aware of relevant details pertaining to the group.
• Ensure the team is following up post-event to address any issues whilst soliciting return business.
• Attend departmental communication meetings and sales and operations meetings.
• To consistently interact with key clients focusing on high profile guests.
• To build and maintain good relations with all Accor Regional and Global Sales Offices.
• To be aware of all fire, health, safety, emergency and security procedures in the hotel.
• To keep the Cluster DOSM promptly and fully informed of all problems or concerns so that corrective action can be taken on time.
• To adhere to the Department and Hotel’s standard operating procedures (SOP’s).
• To ensure strict confidentiality of information in the Department and Hotel.
• To carry out duties, projects and other assignments as required by Cluster DOSM.

PERSONAL ATTRIBUTES :

• Excellent understanding of luxury market.
• Excellent understanding of all hotel departments.
• Professional sales and presentation skills.
• Knowledge of basic accounting, math skills and analytical capabilities required.
• Extensive knowledge of sales skills and revenue management.
• Ability to assess / evaluate employee’s performance fairly.
• Must have strong interpersonal skills with attention to details.
• Strong written and verbal communication skills.
• A leader with a positive attitude.
• Strategic thinking combined with the ability to move strategy to action.
• Problem solving skills.
• Managerial / Leadership skills.
• Self-motivated, creative and confident, with a highly energetic personality.
• Creative, independent, and manages stress gracefully.
• Ability to meet deadlines consistently.
• Pro-active and taking initiative.
• Must be organized and ability to work and follow systems and procedures.
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented.
• Proficiency in organizational planning with the ability to multi-task.

Qualifications

• Minimum 3 years experience in a sales position, preferably at an international 5 star hotel.
• Degree / Diploma in Hotel Management / Business Administration.
• Strong knowledge of Opera & Microsoft Office.
• Understands the local culture and has worked in the region.
• Fluency in English, written and spoken.

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