Relationship Lifecycle Manager, LightStream Performance Marketing

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Regular or Temporary : Regular

Language Fluency : English (Required)

Work Shift : 1st shift (United States of America)

Please review the following job description :

Serve as relationship lifecycle marketing manager, and as a primary day to day Marketing contact, for the LightStream unsecured lending line of business.

Work across Marketing to develop marketing plans and tactics that leverage marketing capabilities to achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships.

Deliver programs that acquire new LightStream lending clients and deepen relationships with existing clients through effective targeting and personalization.

Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below.

Specific activities may change from time to time.

1. Set the team's direction and communicate individual and team priorities and develop talent.

2. Develop marketing strategies intended to achieve operational and financial results using all marketing channels including digital.

3. Lead highly complex and visible projects with notable risk and complexity while managing deliverables for the team against expected results.

4. Identify and resolve technical, operational, risk management, business, and organizational challenges.

5. Make leadership decisions within established policies, procedures, and established objectives.

6. Monitor client needs and competitive market place, and provide ongoing marketing support that ensures the competitiveness of offered products and services.

7. Develop and manage budget and resource allocation.

8. Typically manage a team of professional-level contributors and / or large-scale programs. This role may be an individual contributor role that has strategic influence on a large part of Truist's organization.

QUALIFICATIONS

Required Qualifications :

1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.

2. Seven years of related experience or an equivalent combination of education and experience.

3. Deep specialized (SME) and / or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process.

4. Consumer / Commercial / Corporate / Wealth banking product and / or segment marketing experience.

5. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.

6. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.

7. Demonstrated budget management experience.

8. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.

9. Sophisticated understanding of clients through interpretation and user research and analytics.

10. Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.

11. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

12. Strong presentation skills and communication skills.

Preferred Qualifications :

1. MBA or Master’s degree in related field.

2. Fifteen years of experience or an equivalent combination of education and work experience.

3. Series 6, 7, 24 license.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting : Constantly (More than 50% of the time)

Standing : Frequently (25% - 50% of the time)

Walking : Frequently (25% - 50% of the time)

Bending : Occasionally (Less than 25% of the time)

Lifting : Up to 25 lbs.

Visual / Audio / Speaking : Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding : Able to work standard office equipment, including PC keyboard and mouse, copy / fax machines, and printers.

Availability : Able to work all hours scheduled, including overtime as directed by manager / supervisor and required by business need.

Travel : Up to 25%.

The annual base salary for this position is $132,000 - $165,000.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation : All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.

Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.

Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.

For more details on Truist’s generous benefit plans, please visit our Benefits site.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law.

Truist is a Drug Free Workplace.

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