Marketing Manager - Amazon

As the Amazon Marketing Manager, you will be responsible for developing and executing the marketing strategy to drive Skechers’ product sales on Amazon.

You will need to develop the appropriate objectives and KPIs based on partnering with Sales, Amazon, the Amazon Site Experience Director, and the Sales Operations Analyst that will ultimately help deliver the commercial plan.

You will need to manage an external team dedicated to executing the marketing campaigns, adjusting based on real-time insights.

For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.

Essential Job Results

• Develop and implement effective marketing strategies to maximize Skechers’ sales on Amazon. Set goals and objectives with measurable KPIs based on collaborating closely with Sales and Amazon.
• Conduct in-depth analysis of the marketplace on Amazon, leveraging the Sales Operations Analyst and Amazon data, to guide all decision making.
• Build a comprehensive annual marketing calendar that provides visibility to all marketing activities on Amazon.
• Partner with the Amazon Site Experience Director to ensure an excellent customer experience for any campaign. Collaborate with the Creative team to create campaign content.
• Manage an external team to execute Sponsored Ads to drive product discovery and sales. Make adjustments to campaigns in real time based on analyzing the performance of each campaign.
• Layer on Amazon Advertising and Events to ensure a holistic approach to marketing on Amazon based on set objectives and strategies.

Lead the cross-functional teams on all aspects of Amazon Advertising and Events to ensure execution.

• Coordinate with our licensed partners to bring one unified Skechers’ voice to the Amazon shopper, maximizing everyone’s campaign ROIs.
• Share learnings and best practices with global markets.

Supervisory Responsibilities

Qualifications

• Proven experience on Amazon is a must.
• Bachelor's degree in a relevant field (e.g. Marketing, Business, or related) or equivalent experience.
• Proficiency in data analysis tools (e.g. Amazon Advertising reports, Amazon Brand Analytics).
• Familiarity with Amazon's advertising platforms, tools, and best practices.
• Strong attention to detail, analytical and highly organized.
• Self-directed and a strong drive to compete and win.
• Able to lead cross-functional teams.
• Flexibility to adapt to frequent changes, and the ability to react quickly.
• Hybrid schedule - onsite in Hermosa and Manhattan Beach offices 3 days per week.

The salary range for this position is $100,000 - $120,000 USD per year.

About Skechers

Skechers (NYSE : SKX), a global, Fortune 500 brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories.

Developing comfort technologies is the foundation of all we do delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations.

Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [email protected].

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

J-18808-Ljbffr