Director of Marketing

Director Of Marketing

One Ocean Resort & Spa is entering an exciting new era, with a complete revitalization and rebrand set to debut as Dune House in Spring 2026. Nestled on the shores of Atlantic Beach, our resort is undergoing a bold transformation that includes elevated guest experiences, refreshed design, and a reimagined brand identity. As we prepare for this relaunch, we're investing in expanded digital strategies, dynamic partnerships, and creative ways to connect with both travelers and the local community. This is a rare opportunity to be part of a landmark moment for a beloved destination, backed by a supportive leadership team and a shared vision to create something truly exceptional. We're looking for an innovative, strategic marketing professional to lead us through this transformative journey and help bring the new Dune House brand to life.

Job Overview

The Director of Marketing serves as the chief brand architect for the property, including food & beverage outlets, responsible for developing and executing comprehensive marketing strategies that drive revenue and create distinctive guest experiences. Oversees all marketing initiatives including brand development, digital marketing, social media, public relations, partnerships, experiential programming, and creative production. Coordinates with agencies and property teams to ensure brand consistency across all touchpoints and revenue is maximized. The ideal candidate demonstrates passion for brand building and hospitality with the ability to think strategically while executing tactically across all marketing disciplines.

Responsibilities

Develop and maintain the property's brand positioning, identity, and voice across all channels and guest touchpoints

Create and enforce brand standards for all marketing communications, ensuring consistency in messaging and visual identity across operations, F&B, and sales

Develop and execute annual marketing plans and budgets aligned with revenue goals, business objectives and KPI's

Oversee online presence with emphasis on creating unique and engaging content for property & F&B website, social media channels, and third-party sites

Direct and manage all digital marketing initiatives including SEO, SEM, email campaigns, content marketing, and paid media

Manage relationships with digital marketing, PR, and creative agencies; provide strategic direction and hold agencies accountable to performance metrics

Oversee social media strategy and management across all platforms; manage social media team members or agencies to ensure consistent, engaging content

Develop and execute PR strategy to generate media coverage and build brand awareness in key markets

Manage PR agencies and oversee all press releases and communications ensuring alignment with brand voice

Cultivate relationships with media, influencers, and key stakeholders; coordinate media visits and press events

Identify, negotiate, and manage strategic partnerships with local businesses, organizations, and brands that enhance property positioning

Develop and execute experiential activations, pop-ups, and branded events in collaboration with F&B and operations teams

Create innovative revenue-generating packages that showcase property's unique offerings across rooms, F&B, and experiences

Design marketing collateral, advertisements, promotional materials, and digital assets using Adobe Creative Suite

Manage photography and video shoots including vendor selection, creative direction, and asset organization

Develop compelling copy for all marketing channels that reflects brand voice and drives bookings

Partner with sales team to develop targeted campaigns, packages, and promotional offers for group, catering, and transient business

Create sales collateral and presentations that support the sales process

Utilize Google Analytics, CMS platforms, and reporting tools to drive improved content and marketing decisions

Establish KPIs and track campaign performance; provide regular reporting on marketing effectiveness and ROI

Hire, train, and manage marketing team members; provide ongoing coaching and professional development

All other duties as assigned, requested or deemed necessary by management.

Supervisory Duties

2-5 associates

Behavioral Focus

At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).

Qualifications

Education / Formal Training

A four-year college degree or equivalent education / experience

Experience

Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.

Knowledge / Skills

Deep understanding of integrated marketing strategy across digital, social, PR, partnerships, and experiential channels

Proficiency in Adobe Creative Suite and Canva

Strong visual sensibility and design aesthetic

Strategic thinking with ability to translate business objectives into marketing initiatives

Strong analytical skills with comfort interpreting data and making data-driven decisions

Budget management and financial planning capabilities

Exceptional written and verbal communication skills

Strong interpersonal skills with ability to influence and collaborate across all levels of the organization

Proven leadership and team development capabilities

Ability to manage multiple priorities and projects simultaneously in a fast-paced environment

Excellent attention to detail and organizational skills

Professional appearance and manner

Passionate about hospitality, guest experience, and brand building

Self-motivated with entrepreneurial spirit

Work Environment

This role is on property with a varied schedule; evenings / weekends / holidays as business demands.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Occasional standing.

Occasional carrying and lifting of files and office items up to 25 lbs.

Benefits

Medical, dental, & vision insurance

Health savings and flexible spending accounts

Basic Life and AD&D insurance

Company-paid short-term disability

Paid time off for vacation, sick time, and holidays

Employee assistance program

Tuition Reimbursement

Great discounts on Hotels, Restaurants, and much more.

ID : 2025-29241

Position Type : Regular Full-Time

Property : One Ocean Resort and Spa

Outlet : Hotel

Category : Sales & Marketing

Max : USD $100,000.00 / Yr.

Address : 1 Ocean Blvd

City : Atlantic Beach

State : Florida

EOE Protected Veterans / Disability