Director of Media and Marketing

VirtualVocations
Chicago, Illinois, United States
Full-time
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A company is looking for a Director of Media & Marketing to lead broadcast and mid-funnel media strategies.Key ResponsibilitiesOversee media planning and execution for broadcast channels, ensuring alignment with marketing goalsCollaborate with the agency to develop and execute mid-funnel strategies across various digital channelsImplement media testing strategies and optimize performance based on data analysisQualificationsBachelor's degree in Marketing, Analytics, Communications, or a related field8+ years of experience in media strategy and execution across broadcast and digital channelsProven experience with linear, CTV / OTV, streaming audio, and podcast mediaStrong background in managing Paid Social, YouTube, and Display campaignsExpertise in performance optimization and audience strategy

6 days ago
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