Marketing Coordinator

Job Description

Job Description

Job Title : Marketing Coordinator

Department : Marketing & Communications

Reports to : Senior Marketing Manager

Job Classification : Non-Exempt (hourly)

SUMMARY :

It is the primary responsibility of the Marketing Coordinator to assist the Visit KC Marketing & Communications team with efforts to create global passion for Kansas City.

This position supports a wide range of marketing functions, both international and leisure, including email, advertising, online and media relations.

The team member must be highly organized and a proactive multi-tasker willing to work simultaneously on varied diverse projects.

KEY RESPONSIBILITIES :

• Works with marketing and communications team to coordinate day-to-day activities that lead to the completion of projects and tasks
• Curates and compiles content for Visit KC's "Weekender" newsletter, highlighting top weekend events in Kansas City. Build and send the newsletter weekly, ensuring accuracy and collaboration with partners for up-to-date event information
• Builds and distributes member communications, including event invitations, convention alerts, and press releases, ensuring timely and effective communication with Visit KC's members.
• Builds out web pages for new articles, blogs, and other digital content, ensuring proper formatting and alignment with the organization's brand guidelines
• Assists in managing the website content calendar, regularly refreshing key landing pages with relevant content and photography to ensure the site remains engaging and up-to-date
• Supports Visit KC's SEO initiatives by conducting site audits, optimizing content and implementing strategies to enhance search engine visibility
• Assists in maintaining Visit KC's convention and leisure media contact databases and executes monthly earned-media reporting by optimizing media monitoring / clipping services
• Acts as a departmental liaison to the Partnerships & Events team in support of key media partners and their respective campaign assets
• Manages and coordinates photography shoots and budget. Organizes and maintains image library and distributes photos and video footage
• Assists in maintaining organization's CRM and email database to ensure accurate and up-to-date records for sales, leisure and partner contacts
• Executes marketing reports to monitor key performance indicators from internal and external convention sales marketing programs to help educate key stakeholders
• Supplements efforts and assists on in-house digital projects such as sales, hospitality and services toolkits, online booking engine, etc.
• Compiles and maintains departmental and partner reports and communications (including Media Partner tracking, Conventions reporting, MarCom team goals, etc.)
• Assists the public relations and social media teams with the creation and fulfillment of key promotional materials, including press kits, influencer collateral and social media giveaways
• Helps aggregate destination and partner content for use in official Visit KC platforms, including print, digital and social mediums
• Maintains Visit KC's digital pressroom with fresh marketing assets, local imagery and media access registrations
• Coordinates and participates in special projects as requested, including; Big 12, Kansas City Restaurant Week, social media, KC Tap Tour, etc.
• Supports the international trade and tourism department by assisting with site visits, FAMs, workshops, and managing international co-op programs in collaboration with various in-country organizations
• Maintains and updates CRM records for international trade and tourism department, including new account entries, existing account updates, tradeshow notes, and follow-up activities
• Possesses a passion for Kansas City and the greater Kansas City area

CORE COMPETENCIES & SKILLS :

• Communication : Strong verbal and written communication skills; capable of interacting effectively with internal teams and external clients
• Time Management : Ability to manage multiple projects simultaneously and meet deadlines.
• Problem-Solving : Strong analytical skills with a focus on problem-solving and process improvement with minimal supervision
• Attention to Detail : Highly organized with the ability to prioritize and track multiple tasks and details with accuracy
• Interpersonal Skills : Ability to work collaboratively across teams and build positive relationships with clients and colleagues
• Customer Focus : Strong commitment to delivering exceptional service to both internal and
• Adaptability : Ability to adapt to changing and emergent business requirements and objectives
• Proficiency : Microsoft Office, PowerPoint, Photoshop, knowledge of HTML

EDUCATION AND EXPERIENCE :

Bachelor's degree in marketing, communications, advertising or related field preferred; or equivalent combination of education and experience.

Internship or one (1) year of experience preferred

WORKING CONDITIONS :

• Primarily office-based with occasional offsite meetings and events.
• Occasional light travel is required for pre-promotional events, team events, and training sessions.

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