Ads Product Marketing Manager
Ads Product Marketing Manager
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
Description :
- Our Ads Product Marketing Team specializes in bringing our Ad products to the B2B Advertising marketplace. Product Marketing has a key role in both product development and go-to-market strategies.
- You will work collaboratively and cross-functionally with key stakeholders to articulate market requirements and frameworks for the Product team and define the product narrative.
Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only we can deliver.
We are seeking a passionate, curious, and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team, as a contractor, to launch our programmatic capabilities across all markets.
Key Responsibilities :
- Lead the development and execution of go-to-market efforts for our programmatic launches in US, CA, LATAM, EMEA, and APAC.
- Collaborate with our cross-functional partners - Product, Sales, Enablement, Ops, Market Development, and Ads Marketing - in developing materials, collateral, and broad marketing communications for programmatic.
- Work with regional Ads Marketing leads to ensure a consistent ads narrative, including programmatic.
- Opportunity to launch additional product capabilities specific for our programmatic offering throughout this launch period.
What We’re Looking For :
- 5-7+ years of experience in product marketing within the digital advertising, programmatic / adtech, and B2B Advertising space.
- Strong experience in partnering cross-functionally on product strategy, product positioning / narrative, and GTM launches.
- Excellent communication and storytelling skills, with comfort in understanding research data.
- Ability to collaborate in an environment that values team culture and inclusiveness.
- High-level understanding of product growth and developing strategic roadmaps.
- Demonstrated ability to create detailed and actionable Product Briefs.
- A strong attention to detail and an eye towards using the 80 / 20 rule to address problems.
Requirements :
- Expert in programmatic / ad tech - buying and selling.
- Open to agency backgrounds, but ideally, candidates should come from product marketing at a publisher.
- Reporting directly to May but collaborating closely with the team.
- Willingness to take early or late calls to meet with global partners.
- Examples of companies : Google DV360, The Tradedesk, Spotify, Amazon.
- Must have Product Marketing titles on their resume (no general marketing) and have executed programmatic buying / selling.
- Must have B2B (not B2C) experience in the Advertising industry.
Pay Rate Range : $125-145 / hr.
$125-145 / hr.
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