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Strategic Planning Lead

Strategic Planning Lead

VirtualVocationsPasadena, California, United States
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A company is looking for a Strategic Planning Lead - Retail Media.

Key Responsibilities

Develop media plans aligned with client goals and target audiences

Structure campaign measurement strategies and review media buys for execution

Manage campaign budgets and facilitate media plan handoffs with Media Solutions Managers

Required Qualifications

BA / BS degree with 3-5 years of media planning experience

Expertise in digital media planning across various channels including search, social, and video

Basic knowledge of campaign execution tools such as DSPs and ad servers

Ability to manage multiple priorities effectively

Willingness to test new platforms and improve campaign performance

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Strategic Planning • Pasadena, California, United States

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