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Creative Strategist

Creative Strategist

The Evoke AgencyMadison, WI, US
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Job Description

Job Description

Salary : 60,000-75,000

5 years agency work experience in strategy & creative strategy

Position Summary :

The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may : develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights / cultural trends / platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.

Essential Position Responsibilities :

  • Creative Strategy & Concept Development :

With oversight from the Director of Creative Strategy :

Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.

  • Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
  • Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
  • Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
  • Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
  • Present strategic concepts and storytelling recommendations to internal teams and clients.
  • Campaign & Content Development :

    • With oversight from the Director of Creative Strategy :

    Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.

  • Provide creative direction and storytelling strategy for campaign messaging and content.
  • Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.
  • Provide guidance on content calendars and creative storytelling approaches for high quality content.
  • Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.
  • Insights & Innovation :

    • Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.

  • Conduct competitive research to identify whitespace opportunities for brands.
  • Translate data and insights into actionable strategies that drive engagement and brand growth.
  • Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.
  • Project Management :

    • Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.

  • Collaborate with and delegate work to Strategy Teams (AAE / AC / Interns) as well as Creative Team (videographers / graphic designers / photographers) as needed to complete the deliverables for the client.
  • Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.
  • Internal Team Management :

    • Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned / delegated for resolution.

  • Create and share the agenda and take notes for internal team meetings led by Creative Strategy department

    • Communicate project needs, upcoming projects, and new priorities based on current clients and workload

  • Review project needs and delegation
  • Performance & Optimization :

    • Analyze campaign performance data and consumer engagement metrics to refine creative strategies.

  • Work with Strategy Teams to optimize content for different platforms.
  • Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.
  • Visibility on Estimates & Contracts :

    • Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.

  • Assist Director of Creative Strategy with finalizing and executing client contracts.
  • Other job duties as assigned
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    Creative Strategist • Madison, WI, US