Senior Marketing Manager, Acquisition

Job Description

We are looking for a Senior Marketing Manager with a proven track record of driving marketing strategy and executing plans that will help attract new users to the Cricut brand.

In this highly collaborative role, you will work at all levels, driving both strategic thinking about the consumer experience as well as focus on the executional details to help drive awareness of the Cricut brand and help new users overcome key barriers in their path to purchase.

No two days will be the same as you will leverage different skills ranging from data synthesis and reporting to content strategy, project management, and digital marketing.

You’re highly strategic and an idea generator but can also live in the details when developing and executing against a plan.

You’ll need to effectively manage both direct / indirect resources, communicate strategies and plans to the broader organization, and keep stakeholders in alignment.

Responsibilities :

• Develop key marketing strategies and plans including the definition of program objectives, target audiences, strategies / tactics, deliverables, timeline, and KPIs
• Effectively communicate at and align all levels in the organization, including high-level executives
• Lead cross-functional teams including Creative, Content, Digital, Product, Sales, and external agencies to implement and execute marketing programs
• Drive development of marketing briefs and partner with creative team to execute against goals
• Analyze consumer insights to develop a strong understanding of key audiences, consumer journeys, and purchase barriers and proactively leverage insights to build marketing plans
• Drive and optimize the end-to-end strategy for our website, enhancing user experience, increasing time on page, and achieving revenue growth through data-driven marketing campaigns and A / B testing
• Stay on top of the latest marketing trends, tools, and best practices to continually innovate and implement cutting-edge strategies

Qualifications

• Bachelor’s degree in a relevant field of study or equivalent experience, MBA a plus
• 5-10+ years of experience in B2C marketing and end-to-end campaign management
• Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results
• Strong analytical and problem-solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations
• Experience serving as primary stakeholder to creative teams to translate strategic briefs into flawless assets for marketing campaigns
• Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion
• Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment
• Ability to prioritize and make strategic choices, identifying high impact near term opportunities while keeping an eye on long-term priorities
• Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity
• Effective communicator at all levels in the organization, including high-level executives and both technical and non-technical teams
• Curiosity for the consumer, developing a core understanding of their needs and translating into business requirements and experiences
30+ days ago