Director - Brand Marketing

Support Center - IrvingThe Director Brand Marketing is a key driver of brand strategy, brand management, and measurement.

This individual will ensure brand integrity, positioning, execution, and effectiveness across multiple channels, promotional periods, and functions.

Major Activities

• Act as a key POC for external agency partners
• Enhance brand identity and value through a keen understanding of the business, including consumer trends / behaviors, the competitive landscape, product roadmaps, and relevant technological or program requirements
• Leverage meaningful consumer insights from primary and secondary research into brand strategies that engage existing customers, as well as attract new customers to the brand and shopping experiences
• Architect and socialize brand strategy and marketing briefs with key stakeholders
• Ensure consistent brand story-telling and brand standards at all marketing touchpoints
• Partner closely with various business, retail operations, merchandising, media, creative, and channel teams to ensure brand & promotional event performance.
• Act as a brand / customer advocate to drive ongoing innovations for brand evolution and success
• Create measurement framework, analyze key drivers of brand performance and ongoing optimizations
• Monitor and share insights such as competitive analyses, customer insights, and campaign recaps and leverage data to pivot as needed
• Own and manage the accuracy of the marketing budget through forecasting, accruals, and reconciliations

Other duties as assigned

Minimum Knowledge / Skills / Abilities

Minimum Education

• Bachelor’s degree
• Advertising, Marketing or Business Related Degree

Minimum Special Certifications or Technical Skills

MS Office skills, including PowerPoint, Word, & Excel

Minimum Type of Experience the Job Requires

10+ years of progressively responsible experience in growing brands via a consultancy, brand management company, agency, or retailer

Other

• Strategic planning experience
• Ability to analyze data and make insight-based decisions
• Aptitude for effectively managing multiple projects simultaneously
• Strong collaboration skills with excellent written & oral communication skills, with the ability to adjust content & style for a diverse group
• Effective team leadership and development skills
• Ability to work under pressure & meet deadlines in a very fast-paced environment

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

To review a comprehensive list of benefits, please visit (MIKBenefits.com)

CO, CT, WA and RI only - To review pay ranges for the position you are applying for, please visit . (MIKBenefits.com)

For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create.

At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth.

From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity.

As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at Michaels.

com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.