Growth Marketing/Marketing Analytics Manager - Denver

Friday, September 13, 2024

Increase your chances of an interview by reading the following overview of this role before making an application.

OUR PEOPLE POWER OUR PURPOSE

Join our team and ignite your intention to make a difference. Together, we'll create an experience powerful enough to transform lives, including your own.

Discover what happens when physical meets mindful.

We are fiercely committed to our core values of empowering everyone, practicing gratitude, building community, growing forward and laughing together.

We embrace our differences and foster an inclusive space where everyone can reach their full potential. We uplift, inspire and guide one another.

We make time to share the power of yoga together, celebrate milestones and find joy in the present moment.

ROLE SUMMARY

CorePower Yoga is seeking a Manager of Growth Marketing with a minimum of 5 years of experience managing key paid acquisition channels or paid media agencies.

The ideal candidate has performance marketing experience managing agencies or running campaigns on both Facebook and Google Search.

This person will need to be highly analytical, detail-oriented, flexible, and comfortable in a fast-paced and collaborative environment.

Reporting into the CMO, this position is responsible for managing agencies and project managing critical projects that drive scalable and sustainable growth, in line with the company’s business goals.

ESSENTIAL JOB DUTIES

Grow Efficiencies of Our Paid Media Channels

• Work closely with our agency to manage key user acquisition channels, including Facebook, Google Search, and other channels in the future.
• Tightly manage and work with third-party agency to do the following :
• Optimize campaigns, measure campaign performance to derive insights to inform future campaigns, etc.
• Manage budgets to ensure monthly budget allocations to hit CAC, CPA, and ROAS targets.
• Pull together reporting and dashboards to inform continued optimization and decision-making for future investment.
• Design and analyze channel level experiments utilizing platform tools to run A / B tests for creative, copy, and landing pages.
• Work directly with the creative team to ideate on creative concepts, brief in assets, give feedback based on paid marketing best practices, and provide reporting back to the creative team for iteration.
• Maintain reporting dashboards and share out performance metrics with leadership to provide visibility into channel level performance.

Lead Key Growth Projects (for Marketing) Underperforming Markets

Collaborate closely with Operations and key cross-functional partners, e.g., Sales, Strategy to grow local awareness, conversion and / or engagement in the underperforming markets;

continue to optimize as needed until key targets / metrics are achieved.

• Work closely with local marketing freelancers / teachers and studio leadership in key underperforming markets to identify, prioritize and support local marketing opportunities, gather required information and support initiatives to drive studio and market turnaround.
• Partner with marketing and digital team to identify local opportunities and project manage department / team to facilitate timely execution.
• Brief in creative / channel needs (as needed for the underperforming markets).
• Train markets around local marketing opportunities / ideas, how-to and tactics and tools / templates to leverage.

Marketing Analytics

• Work closely with our Analytics agency and Strategy to drive marketing and student insights to better inform marketing and promotional initiatives.
• Help lead / manage key marketing analytics projects including LTV segmentation / analysis, customer segmentation, Free Week ROAS / correlation, etc.

Other

• Manage process with content creators as it relates to paid media creative development from briefing to payment and relationship management.
• Support managing overall marketing budget and reconciliation with finance.

EDUCATION, SKILLS & QUALIFICATIONS

• 3+ years of acquisition / growth marketing experience.
• Experience with Facebook Ads required; familiarity with Google Search and other platforms a bonus.
• Solid Excel, Google, and communication skills.
• Strong strategic and analytical skills.
• Strong leadership and management skills.
• Emotional maturity ability to work under stressful situations and reporting into C-level executives.
• Strong interpersonal skills with ability to collaborate well with cross-functional partners.
• Ability to thrive in a fast-moving, entrepreneurial environment.

BENEFITS AND PERKS

• Company offered Medical, Dental Vision plans.
• Life insurance.
• Disability insurance.
• Employee assistance program.
• 401(k).
• Generous paid time off policies.
• Complimentary membership to CPY.
• 300 hour-teacher training*.
• Must have completed 100 teaching hours to be eligible.

COMPENSATION

15% Bonus.

WHO WE ARE

CorePower Yoga is sharing the transformative power of yoga with every mind, everybody, everywhere. We are the nation’s largest yoga studio brand with over 200 locations across the country, digital livestream and on-demand classes, and thousands of passionate yoga teachers providing the opportunity for people to breathe, move and sweat together discovering the magic that happens when physical meets mindful.

We believe in the power of connecting with community, making a difference, and the power that is yours from the inside out.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job.

While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed.

CorePower Yoga is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

CorePower Yoga provides reasonable accommodation and / or modification to disabled individuals to assist in the application process.

Any individual requiring accommodation / modification to complete this application should contact Human Resources by opening a HR Helpdesk ticket at help.corepoweryoga.com.

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