Director of Resort Marketing

Job Description

The Director of Resort Marketing and New Development will direct best-in-class strategies to offer exceptional, tailored marketing to luxury real estate brokers and new developments across Colorado, specific to the resorts. The ideal candidate has a proven marketing background across digital, print and event-based, can provide thought leadership on integrated marketing and has experience in people management. Additionally, they should have strong executive presence, public speaking experience, outstanding interpersonal skills and program management expertise including effectively moving multiple deliverables forward simultaneously. The ideal candidate is a motivated, service-oriented leader who will think innovatively and independently in a collaborative, fast-paced environment. The Director of Resort Marketing and New Developments should have experience setting an overarching strategy while driving accountability from geographically diverse teams. They should be an effective communicator and problem solver, and able to pivot as necessary to achieve greater results.

PRINCIPAL DUTIES AND RESPONSIBILITIES :

• Works closely with the SVP Marketing and Communications as part of the Marketing Leadership team
• Build, manage, and implement LIV Sotheby’s International Realty’s long-term resort marketing strategy
• Develop and execute regionally specific marketing channels across digital, print and in-person events
• Develop next generation thinking around brand and broker social media
• Support the broader LIV brand-campaigns to tell the story of our regional excellence
• Implement New Development program and process to best provide counsel, strategic recommendations and plans for New Development branding opportunies. Work with and support brokers as they go up for New Developments. Coach, align and advise on LIV policies.
• Manage potential and future direct report(s) career-growth, talent development and training strategy
• Perform voice of the customer feedback cycles to ensure marketing support meets the needs of the business and brokers
• Analyze performance and perform gap-analysis to reach greater performance outputs

KNOWLEDGE, SKILLS AND ABILITIES :

Compensation & Benefits :