Cambridge NetworkDIRECTOR MARKETINGWALTHAM, Massachusetts
Job Title : Director, Marketing
If the following job requirements and experience match your skills, please ensure you apply promptly.
Reports To : VP OF BUSINESS DEVELOPMENT
Division : MARKETING
Department : Program Operations
Location : Waltham, MA (Remote)
FLSA Status : FT Benefited position
Position Overview : This role is responsible for the strategic planning and execution for all US Marketing efforts such as creating long-term content strategy, social media strategy, implementing lead nurturing campaigns, and search engine optimization while aligning all marketing aspects cross-departmentally under the Cambridge Network umbrella and its associated brands.
Responsibilities :
- Create, plan, implement, and measure the marketing and sales strategies in accordance with the overall organizational business objectives while elevating our portfolio's brand awareness through strategic marketing campaigns and content.
- Create long-term content strategy while navigating through social media outlets while coordinating and evaluating market research.
- Maintain marketing annual budget.
- Support Program Managers and Business Development in creating materials / campaigns to promote new school partnership products.
- Communicate PR and corporate announcements to outside partnering schools.
- Oversee marketing communications including branding, public relations, advertising, trade shows, seminars, and events.
- Analyze market research management and website / design and content either directly or on an outsourced basis.
- Ensure that marketing goals are communicated across the team and company.
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