Head of Growth & Marketing - BARK Air.

Head of Growth & Marketing - BARK Air

New York, NY, Remote / Full-Time

Who Are We :

At BARK, our mission is to make all dogs happy. Were passionate about creating exceptional products that enrich the lives of all dogs & their people.

Since our launch in 2011 with BarkBox, we've delivered over 70 million toys & treats to dogs worldwide. Our insights from direct customer feedback fuel our innovation & creativity.

In April 2024, we introduced BARK Air, the world's first airline dedicated exclusively to dogs, ensuring that "Dogs Fly First" with a white paw service.

Who Were Looking For :

We are sniffing around for a dog & consumer-centric, entrepreneurial Head of Growth & Marketing who shares our dedication to making all dogs happy & has proven experience in delivering world-class experiences.

This pivotal role involves shaping the future of BARK Air, developing marketing & growth strategies to enhance our service offerings, building awareness, reach, & scale.

If youre driven to create a better travel experience for dogs & their people, have experience building profitable businesses, please join us in making BARK Air a global leader.

Key Duties :

• Lead the development & execution of comprehensive integrated marketing plans across demand generation, product, brand, content, communications, partnerships, customer experience (CX), customer relationship management (CRM), & public relations (PR) to build a full-funnel actionable strategy.
• Scale high-impact demand generation programs focused on revenue growth, optimizing the sales funnel from lead capture to customer retention, & enhancing marketing automation to improve conversion rate (CVR), average order value (AOV), lifetime value (LTV), & velocity.
• Craft compelling integrated marketing campaigns for target segments, enhancing BARK Airs market presence & customer acquisition.
• Oversee competitive positioning & pricing strategies to enhance market share & customer engagement.
• Utilize data-driven insights to continually refine marketing strategies, identifying opportunities for growth, acquisition, retention, & expansion across various market segments.
• Implement digital marketing, PR, partnerships, direct sales, & influencer strategies to drive brand visibility & business growth.
• Foster a culture of creativity, data-driven decision-making, & continuous improvement within the marketing team.

Experience :

• Extensive experience in leading growth & marketing for luxury brands, with demonstrated results in strategy, digital marketing, social media management, content creation, PPC, & successful email / SMS campaigns.
• Demonstrable ability to manage complex projects & budgets effectively.
• Strong analytical skills, with a knack for turning data into actionable insights.
• A history of entrepreneurial, resourceful approaches to challenges, ideally within a startup or new product launch environment.

Skills & Qualifications :

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• Proven track record of success in senior marketing leadership roles within the hospitality or airline industries.
• Exceptional leadership & team management skills, with a history of building & motivating high-performing teams.
• Deep passion for our mission to make all dogs & their people happy with best-in-class CX throughout their journey from discovering BARK Air to booking tickets, to travel & post-purchase.
• Innovative thinker capable of operating in a fast-paced & dynamic environment.
• Excellent interpersonal & communication skills, capable of building strong relationships across various stakeholders.
• Must be comfortable working independently in a small team setting where autonomy & self-sufficiency are crucial.
• Strong business acumen & strategic thinking, demonstrated by a history of fetching revenue growth & market expansion.

Additional Requirements :

• Must love all dogs, be ok with excessive dog hair & handy with a lint roller.
• This position may involve frequent interaction with dogs & their owners, requiring a genuine affinity & understanding for canine needs & behaviors.

What We Offer :

• A unique opportunity to be at the forefront of a pioneering venture in the pet travel industry building on the success of BARK.
• Competitive salary & benefits package, flexible working conditions, & the potential for significant career development.
• A collaborative & creative work environment where innovation, dog puns, & ideas are always welcomed.

How to Apply :

If youre excited about the prospect of making BARK Air the #1 airline for dogs & their people, wed love to hear from you.

Please send your resume & a cover letter detailing your experience, results, love of dogs, obsession with CX, & why you would be perfect for this role!

This role is not just about marketing; its about making all dogs happy with unparalleled first-class experiences that they & their people love.

Join us in taking BARK Air to new heights!

This position is a full-time salaried position. We are open to remote candidates. We offer health insurance for both you & your pup, 401k, unlimited PTO, cold brew on tap in our offices, & a dog to pet anytime you wish.

PAY TRANSPARENCY FOR NJ / NY BASED APPLICANTS :

• The base salary range for this position is $155,000 - $300,000
• This position is eligible for equity

This compensation range is based on BARKs good faith estimate as of the date of this posting & may be modified in the future.

Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills & expertise.

At BARK, we believe that diversity fuels innovation & creates a richer experience for our employees & customers. We are committed to building a team that represents a variety of backgrounds, perspectives, & skills.

Therefore, we actively encourage applications from individuals of all races, ethnicities, religions, genders, ages, sexual orientations, disabilities, veteran status, & other characteristics that make our team unique.

If you share our passion for dogs & are excited about working in an inclusive environment where your individuality is celebrated, we want to hear from you! Experience with dogs is a plus, but all backgrounds & experiences are valued here.