Marketing Lead, VP – Tampa, FL (Enterprise Excellence – Governance & Content Development)

Enterprise Excellence (EE) is a group within the Chief Operating Office (COO) organization that designs solutions to enhance transparency, empower Operations and Functions to improve processes, and evolve the organization through continuous improvement and simplification.

The organization is responsible for defining, deploying, and driving alignment and progress against a firm-wide framework that reduces operational risk, standardizes workforce optimization, and improves process health.

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Position : Marketing Lead

The Marketing Lead is a strategic professional who stays abreast of developments within their own field and contributes to directional strategy by considering their application in their own job and the business.

Developed communication and diplomacy skills are required to guide, influence, and convince others. The Marketing Lead will provide advice and counsel related to the technology or operations of the business.

Their work impacts an entire area, which ultimately affects the overall performance and effectiveness of the sub-function / job family.

Responsibilities :

• Work with EE leadership to develop and own the annual marketing plan and create best-in-class marketing communications that drive action and produce results.
• Create dynamic materials, including reference guides, FAQs, etc. to showcase the EE product suite. This person will also be responsible for adding innovative offerings to our EE Glossary of Offerings as needed.
• Regularly analyze materials heatmap and KPI data to identify trends, patterns, and areas for improvement. Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.
• Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues.

Assesses for impacts and potential need for additional testing to ensure overall channel integrity.

• Lead the development of a comprehensive agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.
• Partner with EE leadership and businesses to assess the feasibility and potential impact of proposed initiatives.
• Serve as a primary day-to-day contact with internal cross-functional teams. The incumbent will be expected to challenge the status quo and drive innovation.
• Partner with cross-functional teams in EE to assess performance, optimize, and share learnings.
• Ensure all marketing campaigns adhere to all legal, compliance, and control requirements and documentation is properly maintained.
• Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.

Qualifications :

• Seasoned, passionate, and mission-driven digital, marketing, and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results.
• 6+ years of experience in financial services or fintech leading strategy and execution, with demonstrable and measurable results.
• Understanding of the Enterprise Excellence product suite, passion around emerging technologies and how they will change consumer experiences.
• Demonstrated, multi-year experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and / or direct engineering experience.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.
• Experience in the delivery of large, complex projects / programs of diverse size in a cross-functional environment.
• Ability to plan and manage a multi-workstream program from inception to delivery providing support, direction, or technical expertise to the project team across multiple disciplines and geographies.
• Ability to define scope, timelines, and budgets in a clear, concise language in writing and verbally. Able to report on issues, risks, progress, timelines, etc.

accurately and summarize effectively offering analysis, options, and credible solutions.

Ability to handle multiple priorities, work independently, think laterally, and manage multiple issues under the pressure of conflicting constraints and limited resources.

Perform and articulate cost / benefit / risk analysis.

• Experience in content creation and strong communications (written, verbal, and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives.
• Excellent organizational and project management skills.
• A team player who will implement initiatives effectively, models curiosity, resilience, and empathy, and motivates others to perform their tasks.

Demonstrates interest and the ability to continuously learn and is flexible and comfortable with multiple changes in approach and direction.

Language and writing skills : Fluency in English is required.

Education :

• Bachelor’s degree required in Business, Marketing, or a related field; Master’s degree preferred.
• Proficiency in Microsoft Office Suite required, proficiency in Adobe suite preferred.

Able to own and drive own role with support from direct manager and teammates.

Job Family Group : Project and Program Management

Job Family : Program Management

Time Type : Full time

Primary Location : Tampa, Florida, United States

Primary Location Full Time Salary Range : $103,920.00 - $155,880.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance;

and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date : Nov 08, 2024

Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities.

If you are a person with a disability and need a reasonable accommodation to use our search tools and / or apply for a career opportunity review Accessibility at Citi.

View the EEO is the Law poster. View the EEO is the Law Supplement . View the EEO Policy Statement . View the Pay Transparency Posting .

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