Senior Director, Merchandising & Product Creation, eCommerce

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.

Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Who We Are

We're a cast of characters working to shine a spotlight on anime. is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more.

Visit our pages for more information about our collection of brands.

About the Team

The Crunchyroll Store team is dedicated to super serving anime fans by offering the best selection of merchandise, seamless UX and outstanding customer service.

We are a fast paced business with a significant growth trajectory, requiring experienced leaders to achieve growth targets.

You are capable of leading a team while collaborating across multiple business units to address challenges and drive results.

You have a passion for developing consumer-centric strategies and are thoughtful with your approach. You will obsess over the consumer journey, best in class consumer and fan experiences and work to remove friction in the experience by proposing a set of consumer-facing actions.

About the Role

This role will be based in our Culver City office in a hybrid model and will require travel 10-15% travel. You will report into our SVP of eCommerce.

About you

10+ years’ experience within the digital commerce or retail industry.

You have experience with Product Creation and working with external vendors

You have experience and are willing to work with team members at all levels

Business problem-solving & collaboration

Experience managing a team across multiple locations

Overall planning and organizing competency

A Bachelor’s degree with a focus in business; or equivalent experience

Data-driven and consumer obsessed

An ability to work, learn and collaborate on complementary teams

A Day in the Life

Lead the short and long-term strategy for category management with responsibility to develop category and product line plans that deliver on the overall Crunchyroll store vision and financial targets.

Own responsibility for business performance measured against sales revenue, gross margin and category sell through, identifying opportunities and flexing strategies to achieve sales growth and deliver against annual objectives.

Oversee the Merchandising and Product Creation team with the goal of continually optimizing product and category mix to drive growth across both top line sales and margin results, implementing seasonal product strategies that enhance our market position.

Own a data-driven pricing and promotional strategy across all CR Store activations, developing benchmarks and forecasts for all promotional events.

Manage product assortment, pricing, margin, and inventory to maximize sales and profitability.

Manage vendor relationships with our product suppliers to ensure that we are maximizing our partnerships through trade terms, first to market opportunities and exclusives.

Build our product creation and sourcing expertise, primarily in Soft Goods, to supplement the product selection purchased from third-party manufacturers.

Lead our store events team to create a profitable and repeatable business model for the Crunchyroll store to present a stellar shopping experience at fan events domestically and build a plan for participation in the top international events.

Guide internal cross-functional partnerships to maximize our consumer products rights and distribution across all store locales, and influence strategies across Business Development, Marketing and Consumer Products Licensing.

Maintain robust competitive intelligence to monitor industry and consumer trends and digital commerce best practices. Analyze sales trends and consumer insights to inform merchandising decisions and maximize revenue opportunities.

Build and develop a best-in-class product team across multiple locations, optimize processes and drive new ways of working.

Why you will love working at Crunchyroll

Not only will you get to work with fun, passionate and inspired colleagues, you will also...

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Enjoy flexible PTO and time off policies allowing you to take the time you need to be your whole self.

Appreciate the generous medical, dental, vision, STD, LTD, and life insurance options for you and your family.

Take advantage of our health saving account HSA program plus health care and dependent care FSA programs.

Love that we offer an employer match on our 401(k) plan.

Receive employer paid commuter benefit (for eligible employees)

Appreciate the generous support program for new parents

Obtain pet insurance and some of our offices are pet friendly!

LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance.

The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Culver City, CA$190,000 $240,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Service. We serve our community with humility, enabling joy and belonging for others.

Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc.

both subsidiaries of Tokyo-based Sony Group Corporation.

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