Job Summary
This individual is curious, proactive, and an energetic storyteller with the goal of growing brand love overtime. This person will be primarily responsible for conducting market research to support key mass marketing communications.
They will also drive the voice of the consumer via occasion segmentation application and further understanding, brand perceptions, and media impact.
They will ensure insights are translated into clear priorities to improve brand position and performance in the marketplace.
This individual will report to the Director of Consumer Insights.
Your Key Job Functions
- Responsible for managing the quarterly timelines and deliverables for Chili’s consumer and marketing learnings (including brand health, state of industry, Ad tracking).
- Manage insight agency teams and synthesize external and internal data sources.
- Presentation of brand health benchmarking and ad tracking research from the consumer POV.
- Ability to take complex data slides and reports and consolidate them into actionable highlevel insights.
- Manage key qualitative research in different segments and stages of the consumer journey, to help strengthen key benefits and needs states.
- Identifies seasonal trends, topics relevant to our loyalty consumer to support CRM team and pipeline.
What you Bring to the Team
- Bachelor's degree in marketing, Marketing Research, Business Administration, or Social Sciences.
- 8-10 years of restaurant or retail research; and / or advertising agency account planning experience.
- Specific project experience in brand positioning research, advertising testing / tracking, ethnographies, and online boards.
- Strong qualitative and quantitative / analytical skills.
- Ability to design, implement, and analyze primary research with minimal supervision.
- Strong project management, problem-solving and insight identification skills, with the ability to generate actionable recommendations.
- Excellent interpersonal skills, able to work directly with brand managers, outside suppliers, and present to Senior Leadership teams.
- Excellent verbal and written communication skills to convey insights clearly and persuasively to stakeholders.
- Demonstrates a high level of dedication and commitment to delivering high-quality work consistently.
- Microsoft Office proficiency required.
- Experience with YouGov is a strong plus.
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