Associate Director, Analytics & Insights (CPG Client)

Job Description

Overview :

The Associate Director, Media Analytics and Insights is responsible for the application of data-driven insights into Spark Foundry’s planning, investment, and measurement processes.

Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and longer terms roadmaps for the client.

Working closely with internal cross-functional teams and Analytics leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative.

The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients.

It also provides ongoing strategic account direction / vision for technology, process, and media reporting / insights.

Role Objectives :

Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business

Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction

Identify organic growth opportunities and partner with Client and Analytics leadership to convert

Drive a culture of always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning and activation

Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results

Consult with senior client marketing and business leaders to define and answer most important business questions

Advise on how to best leverage media and marketing investments to drive business results

Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences

Underpin client marketing processes with big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments

Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)

Guide and work closely with the planning teams and the client teams to deliver on data-driven marketing investment decisions (how much, where, when, which channels, etc )

Create and manage deliverables against detailed project plans that align expectations with actionable outcomes

Provide a high-value consultation layer on top of analytics deliverables

Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts

Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied

Build presentations providing clear analytics story why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis

Build the profile of Analytics within the agency by packaging and evangelizing best in class client work

Qualifications

Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.

Working knowledge of databases and SQL is preferred

Knowledge of web measurement technologies :

Ad serving platforms

Website analytics software

Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)

Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).

Experience in a cross-functional team environment with agency experience a big plus

Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment

Strong client management / consultative experience with both presenting and resolving issues

Extensive experience leading and managing marketing technology projects from ideation through implementation

Strong critical thinking and problem-solving skills a demonstrated ability to mine data for relevant and actionable insights

Solid written and verbal communication skill with ability to communicate / translate complex concepts to non-technical audiences

Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution

Demonstrated experience with programmatic audience buying concepts and execution

Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories

Strong attention to detail, and be able to quality-check their teams’ work to ensure that data anomalies / mistakes are caught prior to delivery of the analysis to the client teams

Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)

Outgoing and able to integrate with fast-paced planning and activation teams

Able to cultivate excellent relationships with technology and research partners

Ability to meet deadlines in a fast-paced environment

Hands-on, problem solving abilities can do approach (someone who is a thinker and a doer)