Head of Global Entertainment Brand Partnerships, Video Strategy and GTM
Head of Global Entertainment Brand Partnerships, Video Strategy and GTM
Job ID : 2770215 Amazon Advertising LLC
Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions.
We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, FreeVee, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers.
The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned leader to join the Global Video Advertising team as Head of Global Entertainment Brand Partnerships. This new role will report directly to the Director, WW Video Strategy & Go-To-Market.
This global leader will work in partnership with Prime Video and Amazon MGM Studios to define integration, sponsorship, and branded content opportunities across Prime Video titles, determine GTM strategies by country, partner with sales to develop go-to-market (GTM) and execution, and ultimately ensure Amazon’s sponsorships meet the needs of our advertising customers.
This role will set and be responsible for financial goals, instill reporting & systems to scale, and influence product & CX development and prioritization.
This role will lead a global team, and work across all Amazon publisher solutions to amplify Prime Video sponsorships across the Amazon canvas.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads.
Key job responsibilities
- Drive the global vision, value proposition, creative solutions, and custom ad experiences to offer market-leading Sponsorship & Brand Partnership solutions to Amazon’s advertising customers.
- Develop the strategy for positioning, pricing, packaging, and execution of Prime Video’s Entertainment sponsorship offerings, alongside Sales, Product, Content, Business, Finance, and Strategy & GTM peers.
- Manage the sales and advertising customer relationships to support think big ideation, integrations and custom program development, in partnership with sales teams across Amazon.
- Lead the Entertainment Sponsorship sales efforts, including response to RFPs and custom ideation, leading client meetings and engagements;
contribute to the Upfront / annual sales cycle for Amazon across all global markets.
- Drive adoption of Prime Video’s sponsorships offerings, including revenue goals, product adoption, advertiser maturity advancement, renewals, etc.
- Lead business reviews with senior leadership and institute processes, mechanisms, and ways of working to scale the business.
- Partner to develop Entertainment Sponsorships narratives, including creative & innovative streaming solutions.
- Customize the Sponsorships strategy within the Global Amazon Ads team, understanding nuances of each country / market and vertical / industry and implementing a localized GTM.
- Utilize industry expertise on trends, and consumer behavior.
A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships.
This leader will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios.
BASIC QUALIFICATIONS
- 10+ years of building and leading large teams and working in matrixed operating structures experience
- Bachelor's degree or equivalent
- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
- Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
- Appropriate years of experience (10+) in sponsorships, integrated marketing, sales strategy, business development, digital media strategy / GTM at a media & entertainment company
- Experience in previous roles managing relationships with senior stakeholders including : Content leaders, Showrunners, Product leaders, Sales, Account Management, Finance and Marketing
- Extensive knowledge of the digital media landscape, video advertising, premium content, and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
- Experience building and deploying GTM strategies, with an emphasis on creative solutions, packaging, positioning and messaging.
- Experience dealing with results, metrics and data management and a desire to create and build new processes
- Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses
PREFERRED QUALIFICATIONS
- 5+ years of managing and developing high performance teams experience
- MBA or advanced degree
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- Experience building and executing content, product, and sales strategies across teams at scale globally
- Data Analysis proficiency to build data driven sales strategies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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