Marketing Coordinator

With more than 35 years of experience in the flower industry, Equiflor / Rio Roses is a leading grower / importer / distributor of world class fresh cut flowers.

We are a small privately held company, offering a dynamic work environment, and excellent benefits.This dynamic position will give the candidate the ability to use their creative inspiration and technical skills to assist the Sales & Marketing team with initiatives related to the company website, social media outlets, and traditional media.

The Marketing Coordinator will gain significant exposure to senior-level personnel and can work on a wide range of customer-facing projects.

The ideal candidate has a marketing background with strong creative / content development skills in both web-based and traditional media.

Responsibilities will include : Support the work of the Marketing Director and sales department on projects directed at developing sales strategies, customer engagement, and increase revenues.

Support Marketing Director in organizing campaigns and developing marketing strategies. Develop marketing materials including ads, flyers, spec sheets, and other resources in support of sales objectives.

Plan and coordinate event details, including registration process, printed material, and product shipments. Assist in collecting data that helps determine product performances and customer preferences.

Research and analyze data about consumers, competitors, and market conditions through secondary research.Create shareable content appropriate for specific social media networks to spread both our brand and our content.

Run regular social media promotions and campaigns and track their success (e.g., Facebook and Instagram ads).Drive consistent, relevant traffic, and leads from our social network presence.

Perform administrative duties for department as needed.Qualifications / Experience : Applicants should possess a bachelor’s degree in marketing or a related field.

Must have at least 2-3 years of experience in the marketing area.Candidate must have excellent communication skills and demonstrated experience in content creation.

Be a collaborator with excellent time management skills and ability to effectively manage multiple projects / tasks of varying complexities.

Knowledge of graphic design practices and print / web production software, specifically in the following : Adobe Photoshop, and Adobe Illustrator.

Experience with A / B and multivariate experiments.Experience using Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest.

Video editing experience not necessary, but preferred.Experience with Search Engine Optimization and web analytics a plus.

Experience with Artificial Intelligence software a plus.Individual must be able to communicate fluently in English both verbally and in writing. Spanish a plus.