Business Intelligence Analyst I

Role Description (and additional job description)

The Marketing Data Scientice Associate conducts analysis related to incremental impact of marketing efforts and develops methods of optimization for the Client Marketing team.

The candidate must have a passion for this type of marketing-specific data science. This role will be responsible for working with internal and external data sets, tools and vendors, partnering with the campaign analyst to develop methodologies and frameworks, and build data science models and data pipelines to ensure accuracy when answering business questions around the marketing business.

The candidate will also work closely with the cross functional data science and engineering teams on behalf of the Insights & Analytics team.

Responsibilities

Manage data pipelining, development of data tables, creation of relevant script / code and implementation of dashboards

Analyze and develop explanatory models and predictive models using appropriate mathematical methods, helping to inform outcomes-based marketing plans

Execute models and apply statistical tools to enable marketing optimization / selection and measurements - i.e. criteria selection scorecards

Build relationships with cross-functional partners across Client and Client

Support with framing and translating business questions into appropriate action plans for the team

Skill / Experience / Education

Mandatory BA / BS degree or equivalent practical experience 2 years of data science and / or data analytics experience

Desired Experience with client-side media and marketing data science

Experience developing media measurement methodologies, such as marketing mix models, multi-touch attribution logic, and causal lift studies

Understanding of incrementality measurement methodologies and frameworks

Demonstrated skills in project management, stakeholder management, and process flow

Proactive and flexible, able to operate in a fast-paced, constantly evolving and collaborative environment

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.