Group Lead, Growth Marketing, Marketing Technology

You’re excited about this opportunity because you will :

Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity

Strategic MarTech Leadership & Optimization : Lead the development and execution of the MarTech roadmap, managing and optimizing our tech stack AdTech to CRM to align with Strava’s business objectives.

Ensure seamless integration and collaboration with Engineering to maintain system efficiency across 1P and 3P platforms.

• Vendor Management : Oversee the evaluation, onboarding, and performance of all MarTech vendors (e.g. Iterable).
• Mentorship : Lead, mentor, and grow a team of high-performance MarTech Marketers, fostering a culture of curiosity, experimentation, and continuous improvement.
• Trend Monitoring : Stay ahead of industry trends, including data privacy policies and emerging automation and AI technologies.

Keep the team informed and prepared to lead, while proposing solutions to mitigate impact.

You will be successful here by :

• Being the Ultimate Player-Coach : Setting the larger vision and strategy for the team as beautifully as you can get into the weeds of a CRM platform to support the developments of the teams’ technical skill sets.
• Collaborating at the Highest Level : Partnering with vast cross-functional teams, you’re constantly seeking opportunities to learn, drive meaningful impact, and help to rally a XFN team toward a unified, outcome-based vision.
• Leading Transformation & Embracing Ambiguity : Thriving in an ever-evolving environment of business needs and priorities, your growth mindset helps you see and strive toward the opportunities.
• Taking an Audience-First Approach : Putting our target audiences at the center of every decision you make, developing an understanding of how best to reach said audiences, and knowing what data to leverage and how to access and interpret it.
• Root Everything In Data : With data at the heart of everything you do, your analytical prowess will help fuel always-on learning through clear experimentation roadmaps and a continuous loop of innovation and optimization.

We’re excited about you because you have :

• 8+ years of experience in marketing technology; app and / or subscription-based businesses preferred.
• Deep understanding of CRM and AdTech systems and best practices; Iterable experience a major plus.
• Strong expertise using SQL to extract, clean, and transform data in large, sophisticated, nested databases.
• Experience leading high-performance teams, mentoring talent, and defining long-term career competencies for growth-led teams.
• Experience with digital privacy policies such as Apple’s App Tracking Transparency Framework.
• Readiness to operate in ambiguous roles that you can help refine over time to streamline partnerships across inter-functional and cross-functional teams like Product, Analytics, Engineering, and more.
• Strong ability to translate technical details into digestible summaries for a non-technical audience.
• Demonstrated strong intellectual curiosity.

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