Position Summary
The Marketing Supervisor, Promotion & Partnership is responsible for initiating beneficial tie-in promotions for Sony films, developing tie-in promotion strategy, planning and coordinating promotion tie-in campaigns.
Working closely with synergy partners to enhance Sony brand and supporting APAC region, the incumbent is expected to initiate or push through pan regional or even Global corporate tie-in deals.
Key Responsibilities
- Initiate tie-in promotion strategy and plan, coordinate promotion tie-in campaigns for all Sony films
- Identify tie-in partners, maintain key contact database and compile pitching presentations
- Prepare contracts and submit partners creative for approval
- Support to secure Global, Pan regional and Taiwan tie-in promotion
- Manage promo site updates to partners
- Coordinate approval process between partners and head office, manage the relationships between different partners
- Explore opportunities for promotion event / cash sponsorship
- Work closely with synergy partners (Sony Groups, licensees, publishers, etc.) to enhance Sony brand and increase campaign impact
- Organize movie premiere / screenings with tie-in partners to maximize exposure
- Organize roadshow presentations for major movie releases
- Handle various promotion activities, including promo item ordering / developing, promo report updates and regular conference calls
Qualifications
- University or above education, 1 2 years of marketing experiences and specialized in third party promotions or FMCG marketing
- Excellent verbal and written communications skills, in both English and Chinese
- Good understanding of movies and market environment
- Good interpersonal, presentation and negotiation skills
- Creative and innovative
- Keen interest in movies, sensitive to pulse change of movie and other industries
- Resourceful, early adopter of new products
- Excellent team player
- Able to work under high pressure
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