Partnership and Digital Marketing Manager

Department

AVP I&LL Programs

POSITION SUMMARY

The Partnership and Digital Marketing Manager is responsible for all digital marketing along with all internal and external partnerships for Innovative and Lifelong Learning.

This person will run all digital marketing and have a large focus on building strong partnerships with companies, organizations, and potential students who would find value in our offerings.

The Partnership and Digital Marketing Manager will help create and execute marketing plans and tactics to generate interest and demand for the designated portfolio of programs.

Plans will incorporate an integrated mix of traditional and digital strategies (such as online / web advertising, search engine marketing, direct (e)mail, radio, social media, campus fairs and events, corporate outreach, web content, etc.

This person will have expert knowledge and proven results developing and leading digital marketing initiatives and is tech-savvy and intuitive with ideas to reinforce and scale strategies.

DUTIES / RESPONSIBILITIES

Marketing Strategy (20%)

Creates targeted product-line marketing plans that include advertising on traditional, digital, and streaming platforms as well as traditional forms of marketing and that focus on our various key audiences, e.

g., potential new students, corporate partners

• Manages strategic internal and external partnership initiatives
• Plans and manages the marketing budget to ensure financial optimization and that targets are met
• Implements community outreach efforts with the goal of increasing awareness and support for I&LL's programs and services.
• Brainstorms ideas and conducts research of potential new students and partners for new and strategic marketing content
• Performs other duties as assigned.

Marketing Implementation (20%)

• Supports implementation of integrated marketing efforts; responsible for executing, tracking, and reporting on these plans with an expectation of continuous assessment to improve results and conversions.
• Supports content creation for various marketing materials in diversified formats (print, digital, video), including proofreading, error checking, fact-checking, and production project management
• Reports on effectiveness of marketing campaigns; leads data analysis on marketing strategies and tactics to ensure effectiveness, make mid-course corrections, and to reach goals;

creates and maintains regular reports regarding campaign performance

• Collects and analyzes student data and testimonials to help with targeted marketing efforts
• Supports I&LL website with manager as needed
• Represents I&LL at functions, meetings, and activities, including University-wide marketing meetings, campus open houses, partner events, etc.
• Create concepts and works with videographers on video projects from beginning to end
• Supports work with third-party vendor relationships

Student Recruitment and Partnerships (30%)

• Works with vendors to purchase targeted lists based on specific interests, demographics, etc.
• Actively seeks and manages partnerships within the University to help promote our programs (Alumni, Military and Vets, C2Hub, etc.)
• Finds and maintains partnerships with organizations, companies and associations outside of the University to promote and support our programs
• Oversees the strategic management of all student recruitment efforts to best position I&LL for growth in all areas.
• Design outreach strategies for students who inquire but who do not register or enroll

Digital Marketing (30%)

Implements and manages all aspects of I&LL's digital marketing, including but not limited to LinkedIn, Meta, SEO, Google Ads, etc.

There could be some cross-promotion in placing print advertisements with partners as well.

• Develops and monitors campaign budgets and performance.
• Plans and manages I&LL's social media platforms and presence.
• Prepares accurate reports on I&LL's digital marketing campaign's overall performance.
• Identifies the latest trends and technologies affecting the higher education industry.
• Brainstorms new and innovative growth strategies.
• Oversees and manages all other digital projects.

Required Qualifications

• Bachelor's degree in Marketing, Business, Public Relations, Communications or related field
• 3 - 5 years experience in marketing
• Experience developing, implementing, and evaluating comprehensive marketing / communication and enrollment plans.
• Experience with digital advertisement platforms, CRM, and social media channels with measurement and industry changes.
• Experience in the development of segment-driven messaging aligned to marketing audiences.
• Exceptional written skills
• Demonstrated organizational ability, attention to detail, solid decision-making, and project management skills to manage multiple projects at one time.
• Must be proficient in working in a fast paced, deadline driven environment
• Strong communication and interpersonal relation skills

Preferred Qualifications

• Proven record and positive results with marketing plan development, including a strong knowledge and experience in digital marketing strategies, specifically for recruitment / enrollment
• Creative, self-motivated and results oriented problem solver with a desire to work in a 'startup environment' with ambitious growth plans
• Experience with website design / and SEO strategies to improve conversion strategies
• Experience in university admissions or university marketing and digital media
• Experience in developing and managing various forms of social media for an organization.
• Up-to-date on the latest trends and technologies in digital marketing.

Salary for Announcement

Under Colorado law, MSU Denver is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement.

This range takes into account a variety of factors including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs.

It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The salary range that the University reasonably expects to pay for this position is $57,600 - $76,900. The full salary range is $57,600 - $96,200.

This position is paid monthly and is eligible for MSU Denver benefits.

Work Hours

Monday - Friday, 8am - 5pm, hybrid schedule available, based on supervisor approval.

Visit our website for more information on our University's Alternative Work Arrangements policy .

Instructions to Apply

Please apply through MSU Denver Careers and submit your cover letter and resume. Select Begin Your Job Search, then search for JR102740 .

Internal applicants must apply through their MSU Denver Workday profile by searching 'Find Jobs'. Applications that do not contain all required documents may not receive full consideration.

Full consideration will be given to applications submitted by Wednesday, 8 / 7 / 2024 at 11 : 59pm. We will continue to accept applications after that date until the position is filled.

Closing Date

Open Until Filled

Posting Representative

Elizabeth Wellington

Posting Representative Email

[email protected]

Benefits

The University's benefits package is comprehensive and offers medical, vision and dental, free RTD pass, tuition reimbursement, as well as a life and supplemental insurance plans, retirement plans and other programs, such as accessto a long-term disability (LTD) plan.

Visit MSU Denver's benefits website to learn more.

For a brief overview, please see : https : / / www.msudenver.edu / wp-content / uploads / 2024 / 01 / MSU-Benefit-Summary.pdf .

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process.

To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [email protected] .

Diversity Statement

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms.

Our student population consists of nearly 58% first generation students and over 50% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion.

We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation.

It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.