Social Media Manager

Job Description

Your Career

As the Manager, Social Media, you will be the second-in-command (2IC) to the Global Social Lead. Your role will focus on driving strategy and execution across global and speedboat channels.

You'll manage processes, content, campaigns, and operations, ensuring seamless execution and alignment with corporate goals.

Your primary objective is to lead speedboat social media efforts while supporting the broader social media strategy. Collaboration with PR, Analyst Relations, and Marketing is key in raising our brand’s visibility globally.

Your Impact

• Leadership & Strategy
• Serve as the 2IC to the Global Social Lead, supporting leadership efforts and contributing to the overall global social media strategy
• Develop and implement process workflows, especially with agency partners, to optimize campaign execution and results
• Oversee all speedboat-focused social efforts, including strategic direction and performance
• Content & Campaigns
• Oversee content creation and campaign strategy execution for speedboat channels
• Collaborate with speedboat teams and agency partners to implement paid support, ensuring effective campaign delivery
• Manage approval processes using Asana, ensuring alignment with stakeholders and deadlines
• Lead LinkedIn Live initiatives for speedboat channels
• Operations & Reporting
• Manage social media calendars and schedules across corporate and speedboat channels, using tools such as Sprout Social
• Oversee weekly and quarterly reporting on performance metrics and insights
• Handle finance processes, including PO reconciliation and social boosting, with oversight from the Global Social Lead
• Employee Social & Advocacy
• Lead employee advocacy initiatives, managing internal social programs and ensuring consistency with brand messaging
• Develop and execute community management strategies, with a focus on driving engagement through the 'Comment Section' strategy
• Event Support
• Lead social media efforts for the 'Ignite on Tour' event series, ensuring alignment with corporate strategies and goals
• Support 3rd-party event strategies by collaborating with stakeholders to amplify event presence through social media

Qualifications

Your Experience

• 5+ years of social media, content marketing and / or demand generation in a B2B environment (preferably high tech)
• Experience in managing social media at a global level, with a focus on North America
• Demonstrable experience in building and executing social media campaigns that drive measurable results
• Strong communication and project management skills, with the ability to collaborate across diverse teams and regions
• Expertise in using social media tools such as Sprout Social, Google Analytics, Asana, and content planning platforms
• Proven ability to translate complex technical information into compelling social media content
• Ability to manage multiple projects and deadlines in a fast-paced environment

Additional Information

The Team

Our Marketing team has an opportunity like no other industry : high impact work and the chance to change the future of digital security, globally.

Your hands will be in industry-leading content created in the face of rapidly growing threats : cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales / commissioned roles) is expected to be between $101000 - $163000 / YR.

The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here .

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple : we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected] .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.