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Director of Search Strategy

VirtualVocations
Baltimore, Maryland, United States
Full-time

A company is looking for a Director of Strategic Initiatives - Local Sales.Key ResponsibilitiesDevelop and execute effective SEM and paid search strategies aligned with client goalsConduct in-depth keyword research and oversee paid search campaigns, including budget management and performance trackingCollaborate with internal teams to optimize landing pages and user experiences for improved conversion ratesRequired Qualifications5+ years of experience in the digital space, in an agency environment, or in-house equivalent5+ years of hands-on SEM optimization experience with in-depth knowledge of Google Ad PlatformExpert knowledge and understanding of SEM and its impacts on other marketing channelsKnowledge of Google Data Studio and / or other reporting platformsAbility to manage heavy workloads and shift priorities based on organizational needs

1 day ago
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