Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
Audigent, the leading data activation, curation and identity platform, has been recognized as one of the best places to work as well as one of the fastest growing companies in America.
We are seeking an Associate Marketing Director, Demand Gen to join our team in a rapidly growing, entrepreneurial environment!
Our culture is centered on embracing collaboration by fostering each individual's unique abilities and perspectives. We encourage associates to be brave, advance their knowledge, and carve out a plan for their future ambitions, which our leadership team fully participates in and supports.
We focus on our people because great people make great products, great partners, and a great place to work.
About The Role
We are seeking an experienced Associate Marketing Director to support our growing business and to evolve / elevate our brand in the market.
This role will report directly to our CMO, working closely to develop top-notch programs and marketing campaigns to fuel rapid growth.
Responsibilities Include
Support marketing strategy development for both lead generation and customer upsells across owned, earned, and paid media.
Establish a set of KPIs that will measure the success of all programs.
- Manage marketing lead generation campaign development / automation working collaboratively with sales and enterprise leads.
- Create Sales Enablement content strategize and execute on the development of sales enablement content for external use while driving internal promotion.
Support the sales team on the development of sales collateral materials.
- Develop media strategy while providing thought leadership on media best practices and innovation, including paid media.
- Drive partner marketing strategy, from partner acquisition and enablement to co-marketing opportunities with top-tier partners.
- Partner with events lead on all communications and marketing needs for relevant programs and projects.
- Data analysis and reporting : analyze performance data and report on results, including campaign results, data stories, and campaign recommendations.
- Extract analytic insights from various data points to segment audiences and optimize campaign efforts. Create email cadence nurtures based on audience segments.
- Oversee digital marketing efforts, including website enhancements.
- Manage ongoing marketing revenue tracking model to allow for ongoing monitoring and fuel the process of continuous improvement.
- Vet the use of new technologies and vendors needed for our marketing tech stack to achieve pipeline goals.
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, timelines, and processes.
Ideal Candidate
- Collaborative and positive attitude, motivated by doing great work and growing a brand.
- 5+ years of experience in marketing, with an expertise in digital marketing and lead generation.
- Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot, Constant Contact, MailChimp).
- Experience with Salesforce CRM.
- Experience with LinkedIn Advertising.
- Familiarity with Google Analytics.
- Lead generation campaign experience for B2B target audience.
- Excellent communication skills, both written and verbal, and the ability to efficiently present sophisticated information in a digestible format.
- An eye for quality and close attention to detail.
- Understanding of tried-and-true strategies and openness to test-and-learn mode to identify new opportunities.
- Comfort and a general understanding of the Ad Tech ecosystem is a plus.
- Bachelor's degree in marketing / communication is a plus.
Compensation : Salary range for this position is $120K-$140K based on your experience and qualifications.
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