Job Description :
At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence with the goal of transforming medical technology as we know it.
Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? .
As a key member of the Recovery Sciences team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.
Job Title :
Product Marketing Manager
Reports To :
Director, Global Marketing Recovery Sciences
Location :
Hybrid in Lewisville, Texas, with remote options available for qualified candidates.
Job Title / High-Level Position Summary :
The primary purpose of this position is to lead the downstream marketing and drive the growth of the recovery sciences electrotherapy portfolio.
Responsible for delivering top and bottom-line metrics through development of innovative marketing strategies and tactics.
Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.
Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs.
Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
Wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways.
Exercises considerable latitude in determining objectives and approaches to assignments.
Key Responsibilities :
US Marketing plan : Develop annual marketing plan for the assigned product lineGain deep understanding of market, analyze US market trends, customer needs, and competitive landscape to develop marketing programs and tactics to drive growth of US business for assigned product line.
Develop quarterly US POA strategy and tactics in guidance of Marketing Director and in partnership with sales and demand generation teamResponsible for delivering the US annual revenue and profitability target for assigned products.
- New Product DevelopmentLead and represent the marketing function on the NPD team for development of product through stage gate process including development of business case, positioning, claims, messaging, branding, and launch the product.
- Global Product managementResponsible for global product management for the assigned product including demand forecast, sales support, training, product lifecycle, and managing day-to-day product issues.
- Sales Enablement : Create go-to-market programs for new offerings, segments, and geographiesProactively identify customers success and bring those stories to life for use in marketingDevelop sales tools, training material, and presentations to support sales in team in effectively communicating and delivering product value proposition
- Customer EngagementCollaborate with sales and customer support to gather customer and market
qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience
- Experienced in US downstream medical device marketing
- Experience with Distributor Marketing (a strong plus) (For Chatt role)
- Medical Capital Equipment marketing experience (a plus)
- Sales Experience, (a plus)
- Traits : Analytical, Entrepreneurial, Cross-functional collaboration, process and continuous improvement.
- Ability to manage multiple products in a fact paced environment
- Ability to travel
- Proficiency in marketing analytic tools (Sales Force, Power BI, HubSpot etc)
Education
- Bachelor’s Degree required. Preference for education in Physical Therapy, Athletic Training, Kinesiology or related field .
- MBA (plus)
TRAVEL REQUIREMENTS / WORK ENVIRONMENT and PHYSICAL DEMANDS :
Travel
- Must be able to travel
- Typical work-related travel assignments range 1-5 days, and as such overnight, out-of-town stays are required.
Work Environment and Physical Demands
- Typical office environment
- Physical Demands : standing, sitting, climbing, crouching / kneeling, lifting, carting, etc.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ABOUT ENOVIS™
EOE AA M / F / VET / Disability Statement
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